GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook
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With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend. Michael Man, Software Engineer @ Facebook Andy Ni, Software Engineer @ Facebook
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GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook
- 1. Scale and Acquire New Users Michael Man Software Engineer Andy Ni Software Engineer
- 3. You are here >4MApps in the App Stores
- 4. How will people discover your app?
- 5. Scale Discovery with Paid Downloads
- 6. Reference sentence goes here 1.7Bpeople use Facebook each month 500Mpeople use Instagram each month
- 9. Demographics Behaviors Location Custom Audiences Interests Lookalikes
- 10. Optimize Delivery Installs App EventsClicks
- 14. Sin Lee
- 22. Experiment with different creatives, formats and placements Measure performance of your campaigns Iterate and optimize performance
- 23. Compare campaign performance Understand reaction to ads Optimize to get the most ROI Facebook Ads Manager
- 24. Understand your app's audience Track usage across regions, devices and platforms Facebook Analytics for Apps
- 25. Measure what matters most Get complete view of your funnel Grow your business Facebook Analytics for Apps
- 28. Integrate Facebook SDK Choose appropriate targeting Use custom and lookalike audiences Test multiple ad creatives Measure campaign performance Steps to success
- 30. Thank You!
- 31. Q&A