The process of optimizing a mobile app's listing on various App Stores so that the app ranks higher for a particular searched keyword in a particular App Store is known as app store optimization. Analyses and Research: Find keywords and phrases that people in the target market and in the competition might use to find the app. Optimization of App Listings: Make sure that the app's title, subtitle, and description are up to date with relevant keywords and that they are also engaging and informative for users. Optimization of the Graphics: Make use of videos, screenshots, and other forms of media to highlight the app's features and benefits. Ratings and reviews: A methodical approach to raising the quality of App Store reviews and ratings. Organic Marketing: putting together a social media and backlink strategy to promote the app and create buzz. Monitoring and tracking: the app's performance in the app store, and making any necessary adjustments to boost downloads and visibility.

1. 
APP STORE OPTIMIZATION
(Google Play Store & iOS App
Store)
App store op몭miza몭on is a process to op몭mize Mobile
App’s lis몭ng on different App Stores so that app ranks
higher for searched keyword in par몭cular App store.

3.  Competitive Research
An in‐depth compe몭몭ve research provides addi몭onal informa몭on like what
features would help you to enhance app, successful marke몭ng strategies
and how can stand out amongst compe몭tors.
 Reviews and Ratings
This comes without saying. Your compe몭tor’s success or failure is
important. Keeping tab of ac몭vi몭es on reviews and ra몭ngs is the best way
to observe the change.
 Description
Descrip몭on is integral part of App Store Op몭miza몭on (ASO). Closely
observe the changes your compe몭tor is making in their descrip몭on and
keywords they’re adding or removing from there.
 Title
The keyword placed in the 몭tle should be the one with the heaviest search
traffic. Spend 몭me researching which keyword that is, because changing
your 몭tle o몭en to include different keywords can be detrimental. As your
app begins to rank higher and gain more reviews, news of your app will
begin to spread by word of mouth. Changing the 몭tle can make it difficult
for word to spread about your app.
 Keywords
To improve search rankings, keywords are relevant and used most o몭en by
target audience. It is helpful to monitor compe몭tors in order to realize how
you compare week to week . Good keyword has high volume with low
compe몭몭on

6. Contact Us
App Listing Optimization
 App Title Optimization
 App Description Optimization
 App Keywords Optimization
 App Type & Category Selection
 Optimization Screenshot of App
Initial Review & Analysis
 In-Depth App Analysis
 Keyword Analysis

7.  Keyword Research
 Competitors Keyword Research
App Store App Google Play
Highest Impact On
Rankings
Title Highest Impact On
Rankings
No Impact On
Rankings
Descrip몭on Impact Rankings
Impact Rankings Keyword Field No Keyword Field
Impact Rankings Ra몭ng And
Reviews
Impact Rankings

8. App Store App Google Play
No Impact On
Rankings
App Lis몭ng
Links
Impact Rankings

9. Frequently Asked Questions
➕
 How can I improve my ASO on Google Play Store?
➕
 How to do ASO for the App Store?
➕
 What is the difference between SEO and ASO?