These days architecting an outstanding mobile application is not enough to ensure success. Some smart promotional strategies also need to be practiced for increasing the number of app downloads. They are establishing brand awareness, optimizing the app for the app store, encouraging user-reviews and referrals, CPI campaigns, focussing on app-usage analytics, etc.

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8 Smart Strategies to boost your Mobile App Downloads!
“You have architected a flawless and powerful app and it has finally been published in the app
store.” But, there are much lesser installs than anticipated; even though you have chosen a less
competitive niche! This distressing situation is being encountered by several app owners across
the globe. The reason is users are not easily convinced to downloading a new application no
matter how incredible it may be. Thankfully, there are effective strategies to attract users.
Needless to say, all app owners must be well versed with these tactics to taste success.
This article pens down effective tactics to be followed by a mobile app development company
while architecting an app and also smart marketing strategies for promoting the application.
Key Strategies to boost app downloads!
Establishing brand awareness
Making your app’s online presence felt is important to attract users. Given below are strategies
for the same.
• To spread awareness about your mobile app’s usability; create an attractive landing page
or website showcasing your app, employing free software such as WordPress.
• You need to pay some amount for acquiring a domain name for your brand and a hosting
page as it will convey the prime features of your app. Using the app’s fonts and color
palette on the webpage is recommended as this practice will reinforce the app’s identity.
• Create a blog as a part of the website or landing page, as it informs users about the
updated features, design, and much more.

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• Promote your app on social media platforms like Instagram, Twitter, Linkedln, Facebook,
etc. via video clips or infographics to draw more visitors.
• Arrange for a press release a few months before launching your app. Include engaging and
appealing written content as well as visuals in the press release to generate signups even
before the app’s official launch.
Ruling out chances of app crashes
Conduct exhaustive testing to identify the potential bugs and fix them to ensure that the app is
crash-free before it reaches the users. If you learn that your app is faulty through online
grievances shared by the users; resolve the issue at once to avoid any app crashes in the future.
Providing free app-usage
• Making your mobile application free at the time of launch, brighten up the chances of
receiving more installs.
• If your app already exists in the app store as a paid app, making it free for a couple of days
will instigate more users to download it out of curiosity.
The aforesaid tactics are sure to boost the user-engagement rate and hence increase the app
store rankings.
Employment of effective measures to enhance ASO (App Store Optimization)
Employing ASO (App Store Optimization) strategies plays a crucial role in enhancing the visibility
of your application, in an app store packed with millions of other applications. They are as
follows:
Title and description: The ASO search engine processes the app’s title using sophisticated
algorithms to fetch the search details entered by users. Both title and description have to be
embedded in metadata tags in order for the search engine to consider your content. Therefore, a
striking title that contains the relevant keywords and gives a peek into the app’s functionality is
desirable. The title can also be localized on the basis of specific languages or countries. The app’s
description should be informative and the most important information should be put in the
“above fold” portion.
• Keyword Handling: Do not forget to have popular keywords in the title as well as the
description. This move will improve the search engine ranking by providing better visibility
to the potential users. However, you must also consider how keywords rank for specific
app categories by conducting thorough keyword research and analyse the activities of
competitors. Monitoring the progress of each keyword is equally important.
• Apt images: The would-be users prefer trying apps that provide intuitive UI designs
displaying the real usage of the application.

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Biz4solutions Logo and designs are trademarks of Biz4Solutions LLC. All trademarks and
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• Positive ratings and reviews: Apps having positive reviews and ratings are ranked higher
by mobile app stores; thereby increasing the chances of downloads. Hence, you should
devise strategies like providing incentives to users, offering prompt services, etc. to keep
users happy.
Successful implementation of ASO techniques will make your app all the more noticeable and
easily discoverable by users, leading to more number of downloads. But, this process requires
strict monitoring and constant tweaking. Tools such as App Tweak, Sensor Tower, Tune, App
Annie, and Keyword Tool help in implementing the aforesaid ASO techniques.
Paid digital campaigns
The app’s marketing team often opts for paid digital ads to be displayed across the media for
attracting traffic. This procedure is known as CPI (Cost-Per-Install) campaign as a fixed rate has to
be paid for each successful app installation and yields better results than the free campaigns via
blog posts or social media.
Focussing on app-usage analytics
A study of the app-usage analytics using tools like Flurry Analytics and Google’s Universal
Analytics; is crucial to validate the users’ expectation from the app. This will enable app owners to
deliver user-centric services, leading to more downloads.
Encouraging User-referrals
Providing incentives to the existing users for recommending the app to their friends is a trending
practice. For instance, a ride-sharing app offers free ride credits while a cloud storage app offers
free storage in exchange for a referral.
Motivating users to share reviews
Send in-app messages encouraging the users to share their feedback via reviews. Also, respond
promptly to the suggestions and complaints by reviewers to gain their trust and loyalty.
Final verdict
In today’s era of tough competition, the fate of an app purely relies on smart app promotion
tactics. The aforesaid strategies need some hard-work but will work wonders to boost your app
download.
If you are looking for ground-breaking mobile app development services, try Biz4Solutions, a
well-known and experienced mobile app development company. Reach us at
sales.enquiry@biz4solutions.com.
To know more about our other technologies, refer to links below:
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4. Copyright © Biz4Solutions LLC. All Rights Reserved
Biz4solutions Logo and designs are trademarks of Biz4Solutions LLC. All trademarks and
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