ASO is app store optimization which is the process of improving the visibility of a mobile app in app stores like iTunes and Google Play. There are two types of ASO - on-page optimization which involves optimizing the app name, description, category, keywords and metadata, and off-page optimization which focuses on improving the app's popularity, downloads and including screenshots. Tools like keyword rankings, keyword spy, install reports and analytics help track an app's performance and see how competitors are optimizing.

1. Goodbye SEO, hello ASO
App Store Optimization(ASO)
ASO is SEO for mobile apps.ASO is the first step to succeed in mobile app marketing.It is the process
of improving the visibility of a mobile app (iPhone, Android, Windows Phone) in the app store (iTunes
or Google Play).63% of people discover apps via search.It is easy way to approch.

2. Two Types
On Page Optimization
App name/ App Title
App description
Category selection
Keywords
Meta data
Favicon(Favourite Icon
Offpage optimization
Popularity
Downloads
Behavior(Screen shots)

3. ASO Tools
Keyword Rankings:how your app ranks for particular keyword.
Keyword Spy:What keywords are use your competitors.
Install reports:How many users are install and use your app
Flurry integration:Mobile analytics tool.
Algorithm sonar:Recently which algorithm are use Google Play.