Ad monetization tips: 5 dos and don’ts / Olga Ignatova (OpenMyGame)

•Download as PPTX, PDF•

0 likes•27 views

In my talk, I'd like to share my tips on advertising monetization of games - what's worth doing and what's not worth doing. These tips were developed through a lot of tweaking, optimization, and testing. I'm sure this topic will be useful both for newcomers to ad monetization and for more experienced experts

Marketing

Ad Monetization tips:
Olga Ignatova,
Monetization manager
5

5 DOs
1. Expand your advertising stack with adding new networks
● determine which networks your mediation allows you to work with
● use the biggest networks (AdMob, Meta, Unity etc.)
● find ad networks that work well for your priority geos
● don't ignore custom ad networks!

5 DOs
2. Test advertising management in different game placements and geos
● timeout of first show
● timeout between shows
● different game placements
● refresh rate for banners

5 DOs
3. Work with user segmentation
Segmentation
paying/non-paying players
paid traffic/organics
average eCPM demographic criteria
(gender, age)
IDFA/LAT users

5 DOs
4. Check the actual revenue from ad networks and revenue in mediation and BI
NB - the most accurate information will always be in the ad network cabinet!
Ad Network 1
Ad Network 2
Ad Network 3
Mediation BI

5 DOs
5.Work in conjunction with other departments
Other departments
Monetization
department
major changes in the product
and in buying/organic traffic
successful tests, new ad
partners, changes in AD ARPU
● Game design
● Production
● UA
● ASO
Monetization
department

5 DON'Ts
1. Ignore the quality of ads and user complaints
too long
time to close
interstitial
ads, which crashes the game

5 DON'Ts
2. Work only with major geos, ignore other countries
Your main geo
Maybe your other geos?

5 DON'Ts
3. Don't test new ad formats
Audio ad Surveys App Open

5 DON'Ts
3. Don't test new ad formats
In Game Native Offerwalls

5 DON'Ts
4. Start a new application with a large number of eCPM floors
Waterfall for app with 5k imprs/daily

5 DON'Ts
5. Optimize the waterfall only for holidays, or don't optimize it at all
Creating your
waterfall
Optimization
Rolling the results
into production

Time for Q&A
Olga Ignatova
o.ignatova@openmygame.com
@liv_olee
https://www.linkedin.com/in/livolee/

Similar to Ad monetization tips: 5 dos and don’ts / Olga Ignatova (OpenMyGame)

The Developer Tour - Hanoi

ironSource

Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...

In Marketing We Trust

Mobile Monetization

npobbathi

A plethora of systems and tools exist in today’s performance market, yet too few of these systems “talk” to each other to create shared business intelligence for advertisers and publishers in order to optimise their partnerships and campaigns. Through practical examples of partnerships that use end-to-end integrations, hear about the latest tools and systems used to manage their online marketing efforts alongside a breakdown of how you can create smarter interfaces between the many systems available to you in today’s market. See how these new integrations enable you to increase productivity by using each other’s data for optimisation and consumer intelligence, ultimately enabling you to create fully optimised performance KPIs.

Platform-to-Platform Communication - Integration Benefits for Advertisers & P...

PerformanceIN

Cesim SimBrand Marketing Management Simulation Game Guide Book

Cesim Business Simulations

Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...

e-dialog GmbH

SMX Advanced - ROAS is dead. Welcome FUMOAS.

Booster Box

Casual connect 2015 summary

Sun Cho

Market Research for Game Developers

Benjamin Nolan

Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...

Sophie Logan

Mobile Acquisition Strategy for New IPs

Yong Park

Understanding first-party cookies and attribution models

Vbout.com

UK GIAF: Winter 2015 26th November, London Kindly hosted at the offices of Space Ape Games. GIAF returns to London with a fantastic line-up of industry speakers covering a broad range of topics from the realm of game analytics. Speakers: Juan Gabriel Gomila Salas, CEO at Frogames Slot machines: Tweaking randomness in Social Casino Learn how manipulating randomness on social casino games drives engagement, retention and monetisation. Fred Easey, Head of Analytics at Space Ape Games Analytical techniques: A practical guide to answering business questions Exploring different methods you can use as an analyst to understand your game data Mark Robinson, CEO at deltaDNA Survey results: The secrets to successful F2P ad monetisation Get a first-look at the data generated from a research project on in-game advertising, with over 100 game developers surveyed on their top grossing F2P games.

UK GIAF: Winter 2015

deltaDNA

The duopoly of Google & Facebook is an existing reality for every digital business. Any company who’s part of today’s digital ecosystem is not immune to the challenges of this duopoly. From how you bid on your programmatic spends to how you distribute your social budget these two giants clearly dictate it for you end to end. The opportunity to explore beyond these two has been very limited due to their staggering presence on your strategy board. Such huge dependence, may maim your internal talent and innovations in long term. This constraint on growth under the giants has highlighted the strength of Audience Data which is harnessed brilliantly by both Google & Facebook, however within their walled gardens. Therefore, building your own Audience Data is the new growth path for Digital Businesses - media companies, agencies, marketers and new age AdTech-MarTech companies. In this deck we discuss and illustrate the roadmap to Digital Business growth via Audience Data. Please feel free to reach us for more details on pd@torcai.com

Beyond the Google and Facebook Duopoly

Prashant Dixit

How To Maximise ROI With Creative Optimization

ironSource

Organizational Strategy Final Project

Pedram Keyvani

The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Microsoft Advertising Bootcamp - Morning Session

MSFTAdvertising

Presentation by: Gil Snir, CMO, Benchmarketing Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level? Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing. Visit www.benchmarketing.com.au for more info.

7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016

Bench

John Grundy (Accenture) will share tips from a pro to stop you going mad (see what we did there? 😉) and help you organise your day/life/Marketo instance by streamlining the tasks that take up the bulk of your time, so you can focus on the thrilling Martech innovations that matter (there is never enough time for this, right?!) Josh Arrington (Kapturall) is going to speak about one of the 🔥hottest topics🔥 taking over boardrooms & LinkedIn feeds everywhere: ChatGPT and how to unleash its power to drive your marketing effectiveness. We will also have a brief interlude from our own co-leader, Courtny Edwards-Jones (Zuora), who is going to share her experience as a 2022 Adobe Champion, and how you can become one too, ahead of 2023 applications opening soon.

May MarTech Madness - London MUG May 18th

Adele Miller

Similar to Ad monetization tips: 5 dos and don’ts / Olga Ignatova (OpenMyGame) (20)

The Developer Tour - Hanoi

Surviving the Analytics Apocalypse_ The Death of Universal Analytics and the...

Mobile Monetization

Platform-to-Platform Communication - Integration Benefits for Advertisers & P...

Cesim SimBrand Marketing Management Simulation Game Guide Book

Google Analytics Konferenz 2019_Attribution: building a model_Martin Frotzler...

SMX Advanced - ROAS is dead. Welcome FUMOAS.

Casual connect 2015 summary

Market Research for Game Developers

Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...

Mobile Acquisition Strategy for New IPs

Understanding first-party cookies and attribution models

UK GIAF: Winter 2015

Beyond the Google and Facebook Duopoly

How To Maximise ROI With Creative Optimization

Organizational Strategy Final Project

Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...

Microsoft Advertising Bootcamp - Morning Session

7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016

May MarTech Madness - London MUG May 18th

More from DevGAMM Conference

The art of small steps, or how to make sound for games in conditions of war /...

DevGAMM Conference

Are you tired of being in a stagnant relationship with your game's audio system? Our team felt the same way, so we broke up with FMOD and started seeing Metasounds instead. We had to navigate some challenges during the transition, but we built custom editor scripts to automate certain processes, and we found that while FMOD made it easier to design sounds and music, Unreal provides fewer bugs. And while both Unreal Audio and Metasounds have their quirks, we decided to take matters into our own hands and build our own custom tools and features to make the workflow as efficient as we can.. Our bumpy journey from transitioning to Unreal Audio is not without any problems, but we feel like we are on the right track. We have the flexibility to create the sounds we want and take our game's audio to new heights. So if you're ready to break free from your boring audio engine, join us as we share our story of breaking up with FMOD and embracing the wacky world of Metasounds.

Breaking up with FMOD - Why we ended things and embraced Metasounds / Daniel ...

DevGAMM Conference

As "3D Audio" is rapidly becoming a sought out feature in games, it's no longer enough to just define a channel-based mix. The benefits of using Audio Objects quickly outshine having to squeeze all sounds into a fixed channel format, by delivering the best possible spatial precision no matter the output and can even be hardware accelerated with certain systems. In this talk, you'll get a quick introduction to the concept and benefits of Object-based Audio and then we'll go hands-on and create, edit and profile Audio Objects in Wwise.

How Audio Objects Improve Spatial Accuracy / Mads Maretty Sønderup (Audiokine...

DevGAMM Conference

GameDev community has very mixed feeling about hyper-casual in general Some admire it, majority don't understand and hates it 3 years ago it was really strange market filled with questionable people, low-quality projects and a lot of hype Years have passed, industry matured, adequate business ethics established And most important, this is not about mobile anymore! Almost every publisher have PC (Steam) or Console department right now They are porting successful mobile hits to our favourite platforms Combine it with very fast passed and data driven production cycles, opportunity to try different staff on monthly or even weekly basis and you get perfect environment to apply your passion of making great games and predictable financial conditions

Why indie developers should consider hyper-casual right now / Igor Gurenyov (...

DevGAMM Conference

In this talk we'll cover the complexities of the AI/ML landscape and what that means for independent studios. We'll look at tools for image, text, video, and multimedia and how these tools could be used to help smaller studios stand out in a competitive landscape. We'll also explore the potential legal and ethical ramifications of utilizing these tools and provide a roadmap for how to navigate this tumultuous ocean of technology

AI / ML for Indies / Tyler Coleman (Retora Games)

DevGAMM Conference

Agile processes have been widely adopted in software development for over a decade, but their adoption in game development studios is relatively new. In this talk, Epam Management experts Ganna Ivanicheva and Boris Lesun will discuss the benefits of adopting Agile processes in game development studios, drawing from their expertise and industry research. They will also explore the similarities and differences between software and game development processes, and common pain points studios face. Additionally, the speakers will delve into the acceleration of game development processes due to the adoption of artificial intelligence (AI).

Agility is the Key: Power Up Your GameDev Project Management with Agile Pract...

DevGAMM Conference

This session is jam-packed with valuable info. Explore the software that will make your life easier in PR, sales and other forms of outreach. Discover the latest software tools for finding emails, tracking replies, scheduling demos, and more. Explore AI-powered writing technology that will elevate your messaging. Leave with a wealth of options and practical tips to streamline your workflow and boost productivity

New PR Tech and AI Tools for 2023: A Game Changer for Outreach / Kirill Perev...

DevGAMM Conference

Playable Ads - Revolutionizing mobile games advertising / Jakub Kukuryk (Popc...

DevGAMM Conference

Does managing an art team differ from managing any other team? This speech is based on personal experience in managing an art team. It is a story about forging and sustaining a healthy and trusting atmosphere that allows artistic growth. It is about a collaborative team culture, clear communication, professional development, and alignment with project goals. Discover how focusing on these areas has allowed us to create a space where personal goals can help achieve the project goals.

Creative Collaboration: Managing an Art Team / Nastassia Radzivonava (Glera G...

DevGAMM Conference

Join Jan Kuhlmann, Marketing Manager for Europe at Xsolla, as he shares his expertise on taking your game to new heights. Discover the power of incorporating payments and direct-to-consumer strategies, and learn how to effectively connect with players globally. With Xsolla's fully customizable solutions, you'll have the tools to tailor your game to your players' specific needs, resulting in increased revenue and profitability.

From Local to Global: Unleashing the Power of Payments / Jan Kuhlmannn (Xsolla)

DevGAMM Conference

Strategies and case studies to grow LTV in 2023 / Julia Iljuk (Balancy)

DevGAMM Conference

Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...

DevGAMM Conference

How to increase wishlists & game sales from China? Growth marketing tactics &...

DevGAMM Conference

Turkish Gaming Industry and HR Insights / Mustafa Mert EFE (Zindhu)

DevGAMM Conference

When scaling up creative production, one of the biggest headaches is ensuring consistent quality, managing a higher volume of iterations, onboarding and training new team members, and handling unexpected challenges. In this discussion, we will explore real-life case studies that provide strategies for streamlining the scaling process while prioritizing mental well-being and maintaining quality standards.

Building an Awesome Creative Team from Scratch, Capable of Scaling Up / Sasha...

DevGAMM Conference

Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Be...

DevGAMM Conference

In this talk, we'll explore the power of music collaborations and how they can help reach and engage gameindustries’ audience. With music and games being among the most popular entertainments among the youthful demographic, so they make a perfect match. We'll share real-life examples of how games are using music collabs to captivate players and drive success. From game soundtracks to in-game events, we'll show how to use music to connect with audience in meaningful ways and turn it into essential tool for every developer and publisher.

The Power of Game and Music Collaborations: Reaching and Engaging the Masses ...

DevGAMM Conference

Branded Content: How to overcome players' immunity to advertising / Alex Brod...

DevGAMM Conference

Discover the story behind the impressive remastering of Chasm: The Rift, originally developed by Ukrainian developer Action Forms. In this talk, we unravel the challenges of reverse engineering, asset restoration, and game mechanic reconstruction. Learn how our team breathed new life into this cult classic, overcoming the absence of the original source code to create a captivating modern gaming experience. Witness video game preservation in action, as we celebrate and cherish digital heritage.

Resurrecting Chasm: The Rift - A Source-less Remastering Journey / Gennadii P...

DevGAMM Conference

In the end of 2022 we hosted Midnight Show, a cinematic showcase event with announcements of our new projects. But before we started the broadcast, it was almost 2 years of preparations and development, two weeks of filming and lots of mistakes we made during production of this show and projects that were announced. In this talk Andrew, original author, director and producer of Midnight Show, will tell about its history and what you definitely shouldn't do if you come up with idea to make your own showcase event.

How NOT to do showcase events: Behind the scenes of Midnight Show / Andrew Ko...

DevGAMM Conference

More from DevGAMM Conference (20)