Evaluation Question 4

1. Evaluation Question 4
Who would be the
audience for your
media product?

2. Which age group is it aimed at?
Considering the genre of my film ‘True disguise’ i
believe that the target audience would be around
the age of 15/16 and above. This is due to the story
of the film as many people this age can relate to it.
The fact that people would be able to relate to the
film increases the chances of success. The target
age was chosen after considering how well different
ages will understand the story, the characters and
the themes. This is very important as it can affect
whether or not the audience will recommend other
people to watch the film and this can have an
impact on success.

3. Which gender is it aimed at?
This movie is aimed mainly at a female
audience, this is because the main
character is a female and the audience will
be able to relate to her and therefore
engage with the movie in an effective way.

4. Maslow’s hierarchy of needs

5. Maslow’s hierarchy of needs & how it
relates to ‘True Disguise’
The hierarchy of needs relates to films and audiences in
many ways. The audience can gain some of their needs
by watching this movie. Even though the movie doesn’t
provide physiological needs such as food it may
provide security needs to the audience as they could
compare their own life to the characters and realise
they are in a better position than the protagonist or
villain for example. Or if they are going through a
similar situation to the characters the movie may
provide advice. The movie also has the ability to fulfil
social needs of the audience for example, a group of
friends may get together to watch this movie, or it may
create conversation after they have finished watching
the movie.

6. Uses and Gratification theory
This theory suggests that media users have a role in
choosing and using media. It is divided into 4 categories
which are the following ; Diversion which means that
audience need to escape from everyday life and
relax, Personal relationships which gives an opportunity
to audience to become part of particular social
groups, Personal identity which means that audience
may discover something about themselves while
watching the movie as characters may reflect them etc
& Surveillance which means that audience use media
to find out about the world around them e.g. In
celebrities lives etc. This can relate to my movie
because the audience may experience some of these
factors from Blumer and Katz’ uses and gratification