This document summarizes a marketing strategies workshop held at G. Oliva School on November 20th, 2015. It introduces the presenter, Rossella Martini, and covers key topics like the definition of marketing, the four P's of marketing (product, price, place, promotion), brands, packaging, advertising, digital marketing strategies, and calculating costs and revenues. The goal is for students to understand basic marketing concepts and principles and think creatively about applying them.

1. G. Oliva School
20th Novembre 2015
Workshop Marketing Strategies

2. WHO I AM ROSSELLA MARTINI
34 years old
WAS BORN
LIVE IN
I work at.....
I studied at
I live in.....

3. WHO I AM ROSSELLA MARTINI

5. COS’E’ IL MARKETING?

6. WHAT IS MARKETING?

7. GAME RULES
1. This is not a lesson
1. No right or wrong answers
1. Be creative
1. Do you speak English?

8. MARKETING IS......
ALL THE STRATEGIES AND
ACTIONS YOU CARRY OUT TO
SELL A PRODUCT, A SERVICE OR
JUST AN IDEA
WHAT IS MARKETING?

9. THE 4 “P's” of MARKETING

10. WHAT IS A “TARGET”?

11. THE 4 P's OF MARKETING

12. WHAT IS A BRAND?
Brand is not the logo
Brand is not the product
Brand is not advertising

13. BRANDS
A Brand is an emotional relationship with the
customer
A Brand is a promise to keep

14. PRODUCT
IDEA
DEVELOPMENT
LAUNCHING
CUSTOMER
SURVEYS

15. KEEP YOUR SECRET! GIVE A
PASSWORD TO YOUR PROJECT.
LATTINA  CAN
YES WE CAN!!!

16. PACKAGING

17. HOW TO FIX THE PRICE
HAVE A LOOK AROUND.......
… WHO ARE YOUR COMPETITORS?

18. “SPY” YOUR COMPETITORS
…LOOK AROUND

19. PLACE
… HOW YOU PLACE YOUR
PRODUCT
...WHERE YOU PLACE YOUR
PRODUCT
IT IS VERY IMPORTANT!

20. SUPPOSE YOU HAVE TO LOOK FOR
A PEN ON THIS DESK...
WHERE DO YOU THINK IT WILL BE
EASIER TO FIND IT OUT?

21. PLACE
TIDY
CATCH ONE'S
EYES
COLOURED

22. What is PROMOTION
ADVERTISING

23. TYPES OF ADVERTISING

24. OUTDOORS

25. SOCIAL NETWORKS

27. DIGITAL NATIVES
- INVENT HASHTAGS
- CREATE FACEBOOK PAGES
- MAKE AN ACCOUNT ON ISTAGRAM
- FILM WITH YOUR SMARTPHONES....- MIND!! NOT AT
SCHOOL!!
- USE YOUR IMAGINATION
- BE CREATIVE

28. LAST BUT NOT LEAST
List all the cost of your project
 Cost for production
 Cost for packaging
 Cost for place
 Cost for advertising
 Revenues from sales
THE RESULT WILL BE....
YOUR EARNINGS!
…. MIIND!! EARNING MUST ALWAYS BE ADVANTAGEOUS!!!

29. THE PRINCIPAL GOAL OF MARKETING IS …..

30. WHAT HAVE I LEARNT TODAY?
1. What is marketing
1. Marketing is all around...in
everyday life
1. Be curious, be creative
1. LEARN AND SPEAK ENGLISH!