This document discusses building a personal brand through discovering one's strengths and pursuing relevant projects to enhance them. It provides the example of Oprah Winfrey, noting she discovered her strengths in public speaking from a young age through opportunities like reciting poems and reading books. Her personal brand was built through successive relevant projects in school, conferences, broadcasting and pageants that leveraged her strengths and expanded her capabilities and network, culminating in her successful career as a media mogul. The document stresses the importance of discovering one's brand, building it through strategic projects, and developing a formal brand plan to achieve one's vision and potential.

1. Vernon Winfrey

2. This is Africa’s Century

3. I see prosperity…

4. 2009: Global recession?

5. Uganda: What recession? 6.3% GDP Growth [2009]

6. Africa’s new story is consumption…

8. The standards are global…

9. The good old days are gone Neither downsizing nor rightsizing… Now rationalizing, who is to blame?

10. Who are YOU? What do YOU want to be? It’s all up to You!

11. enjoy the show…

12. What’s in the glass?

13. Uganda at a glance Why branding?

14. We label objects first… before filing them

15. The job of brand building… Price to consumer Consumer’s profit Retailer’s profit Price to retailer Retailer’s cost Producer’s profit Packaging cost Perceived value Perceived value Brand building Cost to The Business/ Value to customer Cost of production Route to Market

16. Equity: The measure of brand value? EQUITY [e`kwetee]: The value (positive or negative) that a brand adds to your product

17. A product has strong brand equity when… It commands a price premium over its competitors

18. A product has strong brand equity when… It evokes long termloyalty “I’ve always used Colgate since I was a kid”

19. A product has strong brand equity when… It commands significant market share Safaricomhas greater share than all its competitors combined

20. But what drives brand equity? VALUE Innovation EMOTIONALCONNECTION DIFFERENTIATION ACCESSIBILITY AWARENESS

21. 1998 – 2010 i-Mac [1998] i-Pod [2001] Xserve [2002] Mac Book Series [2006] i-Phone [2007] Mac Book Air [2008] The Tablet [2010] Sour: InfoWorld

22. How? Innovation by innovation! Project by project!

23. There have been some Rotten Apples:The 12 Disastrous failures Apple Lisa [1983] Macintosh Portable [1989] Apple Newton Message Pad [1993] Power Book Duo [1992] Macintosh Performa [1992] e-World [1995] Pippin [1995] Copland OS [1994] Macintosh Clones [1995] Apple USB Mouse [1998] Power Mac G4 Cube [2000] Apple TV [2007] Sour: InfoWorld

24. Uganda at a glance Building apersonal brand Why bother? To succeed, faster!

25. What’s the secret to personal success? ? ? Or build on strengths Fix weaknesses ?

26. Successful brand building, starts from the core! Communication activities The Product The Marketing activities

27. You can only get out what god put in… You can never put in what GOD did not!

28. First, discover your brand! …thenbuild it!

29. Bust the myths! #1. Myth Never put your eggs in one basket Truth There is no security on this earth. Only opportunity* *Douglas McArthur

30. Bust the myths! #2. Myth You will get better if you can fix your weaknesses Truth You will be your best if you build on youR strengths

31. Bust the myths! #3. Myth A good team member does whatever it takes to help the team Truth A GOOD TEAM MEMBER DELIBERATELY VOLUNTEERS HER STRENGTHS TO THE TEAM MOST OF THE TIME

32. Know your strengths! …seek theSIGN …it’s yourappetite! …for success!

33. practice ability appetite! S I G N Instinct Growth Need Success!

35. What if you are All appetite but No ability? …hobby

36. Manage the 5 Drivers… for your brand equity

37. You are your sellable competencies! VALUE Mastery:What are you good at? Do you really have a product? Are you growing your product line?

38. Be atrust mark! EMOTIONS You are a package You are your clients choose wisely! Identity is your most cherished asset!

39. You transcend the corporation REACH OUT Create you own organization be a talent scout Grow the depth & breadth of your network

40. You are yourPR Agency! AWARENESS You are a package You are a performance art Identity is your most cherished asset!

41. Be known for something people care about AWARENESS Never open your mouth unless youcare, are passionate & credible Self presentation isa fulltime job embrace the mic

42. High Cost MBA [Harvard} Range Rover Sport DIFFERENTIATION House Instant Gratification Lasting Benefit Blackberry 10 books on your favorite subject Low Cost

43. Differentiation costs… RELEVANT DIFFERENTIATION Bebe Cool Will pay off if relevant!

44. Differentiation costs… Will pay off if relevant! Different yes. Relevant…?

45. Sharpen the saw! RELEVANT DIFFERENTIATION Stay in touch with real people! Develop a formal renewal plan: 1. Which competencies have you acquired recently? [LAT 3 MONTHS] 2. Which do you plan to acquire soon? [NEXT 3 MONTHS]

46. Into action…

47. 1. discover your brand 2. build your brand, project by project 3.turn simple tasks into mega projects 4.develop a brand plan

48. VISION [Reputable Sector Leader] Project 1. Project 2. Project 3. Project 4. Points of leverage Product Image Renewal Networks Learn presentation skills Start making financial presentations Join the Toast Masters Senior corporate exec The Current Reality [ACCOUNTANT] Building Your brand plan

53. Born to teenage parents, out of wedlock Abused during childhood, severe molestation including rape

55. Could read at 4 yrs