The book "The Only Book You Will Ever Need on Branding" aims to help readers develop a branding strategy in a concise way. It explains key branding concepts and provides guidance on how to define a brand positioning, name a brand, create a logo, choose colors, develop a slogan, and ensure brand consistency. The book also discusses how to use word-of-mouth, advertising, and actions to represent a brand's positioning. The conclusion emphasizes that this book simplifies branding theory and provides all the information needed to fast-forward a brand's success in just a couple hours of reading.

1. The Only Book You Will Ever Need
On BRANDING to start, run and
grow your business.
-MICHIEL MAANDAG & LIISA
PUOLAKKA

2. Michiel Maandag is an experienced brand
advisor and coach, and he writes about
branding on his blog The Brand Bite. Based
on his experience working with global
brands and international marketing,
Michiel has invented unique and highly
effective methods to help create winning
brands. This, and his passion to make the
complex simple, has directly led to the
ideas in The only book on branding you will
ever need.
About the author Michiel Maandag

3. Liisa Puolakka is a director of research and
strategy at ChuahanStudio. When Michiel
Maandag, a colleague during her time as
the head of Nokia’s global brand identity,
got in touch to suggest writing a book
together, she jumped at the opportunity.
She is allergic to brand jargon and driven
to find a different, unique angle to all
things – like this no-nonsense brand book.
She believes every brand born out of
someone’s earnest passion deserves to
start from the best possible foundation
and have a chance of success.
About the author Lissa Puolakka

4. Chapterisation of the book
Content
1. A good brand makes good business
2. What is a brand?
3. How to Position your brand
4. What is your product category?
5. Attach your brand to one category
6. Who is your brand for?
7. What is your brand used for?
8. Why does your target audience use your brand?
9. Everything comes together in your product
10. Expand your business, not your brand
11. A bad name remains a bad name
12. The six Cs for a good name
13. What if you can’t get yourbrandname.com?
14. How to create a good logo

5. Content
15. How to own a color
16. You can own more than just the logo and colors
17. Tell your story
18. Make people talk about you
19. Your slogan sums up your brand
20. Be consistent when you communicate
21. Compete through communication
22. Let people and trusted media build your brand
23. Use advertising to protect your positioning
24. All your actions need to reflect your positioning
25. All your actions need to be decent too
26. Brands are not forever
27. Do not avert

6. Objectives of the book
The major objective of the book The only book you will
ever need on Branding to start , run and grow your
business are , to make the reader understand
What is a brand,
The importance of branding,
The use of a brand,
How to create a logo that sends a right message to the
target customers,
How to position your brand,
How to sustain in the market.

7. The first half of the book consists of info on how to define your brand
positioning. The book then helps you with some of the following
things:
 How to name your brand
 What to do if you can’t get your brand as a domain name
 How to create a logo
 How to choose a color
 How to tell your brand story
 How to create a slogan.
The book finishes off with info on topics like:
 Brand consistency
 Word of mouth marketing
 How to use advertising
 How your actions should be.
Contents of the book

9. The Only Book You Will Ever Need on Branding by Michiel
Maandag and Liisa Puolakka is a short book which you can
read in a little over an hour, and it aims to help you develop
a branding strategy. It helps a lot of start up companies to
establish their brands in the competitive market.
About the book

10. Conclusion by author
This no-nonsense book is for anyone who wants to create a winning
brand without drowning in theory.
A great product is not enough. You cannot sell or promote anything
without an original and distinctive brand. But how do you create a
good name, a memorable logo and a recognizable category so that
everyone understands what you are selling?
In The Only Book You Will Ever Need on Branding you'll find out
everything you need to know - fast.
Using quirky illustrations to make its point you'll discover how to fast
forward the success of your brand in a couple of hours. You'll Grasp
the key concepts of branding, learn how to improve your existing
brand and find out what other start-up books don't tell you.

11. Conclusion
The only book you will ever need on branding to start, run
grow your business does a fantastic job of
 Explaining about branding and simplifying things which
can be understood easily.
 This book will give you the most amount of information
in the least amount of time.
 The book will give examples of good branding and also
bad branding. It isn’t afraid to criticize well known
brands like volvo, Google, Mercedes etc.

12. By
P.Saveena
1214116322
BBA-sec-’c’