This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.