Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014

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The document summarizes the dos and don'ts of marketing presented by Fiona Spencer at the Growing Gloucestershire Conference on June 11th 2014. Some key dos included having marketing at the heart of the business, understanding the market, innovating, and sweating the small details. Some don'ts were hanging the mission statement in reception, trying to be all things to all people, and neglecting existing customers. The presentation emphasized the importance of brand, strategy, and communication in effective marketing.

Business

Growing Gloucestershire Conference
June 11th 2014
Dos and Don’ts of Marketing
Speaker - Fiona Spencer

DO Put Marketing at the heart of the business

DO Have a simple explanation of what you do

DON’T Hang your Mission Statement in Reception!

DO Try Ansoff
Existing
Products
New
Products
Existing
Markets
Market
Penetration
Product
development
New
Markets
Market
Development
Diversification
Existing
Products
New
Products
Existing
Customers
New
Customers

DON’T Try to be all things to all people

DON’T Lose track of changes in behaviour

DON’T fix your product if it is not broken

DO Look for relevant ways to differentiate

DO Make sure product lives up to its promise

DO Reinforce your story whenever you can

DO Keep the message simple/straightforward

DO Find simple creative communication routes

DO Guard your reputation
‘Doing a Ratner’

DO Plan & action website content management

DON’T Let your visitors leave your website

DO Sweat the small stuff
Proofread
Sense check
#marketingfail

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The document contains a summary of a speaker's 10 marketing tips presented at a conference, including: 1. Put marketing at the heart of the business and understand it is central to customer relationships and business success. 2. Understand the market, customers, brand, and have a measurable marketing plan. 3. Embrace new ideas like social media and content marketing but don't abandon traditional techniques. 4. Guard your reputation by monitoring publicity and handling issues promptly. 5. Get the marketing message right by being consistent, simple, and only promising what can be delivered. 6. Proofread all marketing materials for spelling and grammar errors.

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