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josh clark
@jclark923
james molloy
@jpjmolloy
ANLTC
april 2016
marketing and
promotion
workshop
TCD long
room hub
beyond f...
opportunity
mouth
gift
horse
why? user experience
collaboration
student engagement
the right message
projects
create a
video for use
with library
orientation
2 x students
contribute to
library
social media
2 x students
libr...
how? twitter
instagram
ucd media
wordpress blog
real time
why? get the student perspective
opportunity to gain insight
into strengths & weaknesses
student engagement
The end product………….
42 retweets
7700+ impressions
71 likes
impact
110+ engagements
56 likes
7 posts
5 tweets(!)
so?
regrets...we’ve had a few
more planning
set deadlines & quota
agree on themes/topics
...but then again, too few to mention
some things just worked
a bit of luck
it’s a lottery
what else
can we do?
launch
party
student
press
kanye puppies
=
viral
thanks
over to you
josh clark
@jclark923
james molloy
@jpjmolloy
photo credits
vincent
hoban (UCD
media
services)
all other
photos by
the aut...
Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors
Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors
Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors
Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors
Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors
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Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors

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Presentation given by Librarians Josh Clark and James Molloy of UCD Library, University College Dublin, at the ANLTC Seminar "Developing a Marketing and Promotion Focus in Irish Academic Libraries" at Trinity College Dublin, Ireland, April 19, 2016.

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Beyond Feedback: involving students in publicity and promotion via UCD Student Digital Ambassadors

  1. 1. josh clark @jclark923 james molloy @jpjmolloy ANLTC april 2016 marketing and promotion workshop TCD long room hub beyond feedback involving students in publicity and promotion via UCD Student Digital Ambassadors
  2. 2. opportunity
  3. 3. mouth gift horse
  4. 4. why? user experience collaboration student engagement the right message
  5. 5. projects create a video for use with library orientation 2 x students contribute to library social media 2 x students library digital resources focus group 9 x students
  6. 6. how? twitter instagram ucd media wordpress blog
  7. 7. real time
  8. 8. why? get the student perspective opportunity to gain insight into strengths & weaknesses student engagement
  9. 9. The end product………….
  10. 10. 42 retweets 7700+ impressions 71 likes impact 110+ engagements 56 likes 7 posts 5 tweets(!)
  11. 11. so?
  12. 12. regrets...we’ve had a few more planning set deadlines & quota agree on themes/topics
  13. 13. ...but then again, too few to mention some things just worked a bit of luck it’s a lottery
  14. 14. what else can we do?
  15. 15. launch party student press
  16. 16. kanye puppies = viral
  17. 17. thanks
  18. 18. over to you
  19. 19. josh clark @jclark923 james molloy @jpjmolloy photo credits vincent hoban (UCD media services) all other photos by the authors beyond feedback involving students in publicity and promotion via UCD Student Digital Ambassadors

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