This document discusses a marketing and promotion workshop at Trinity College Dublin that involved students as digital ambassadors. The workshop aimed to engage students in creating promotional videos and social media posts for the library. Students contributed to social media, focus groups, and creating a video. Their efforts resulted in positive engagement metrics like retweets, impressions, and likes. The document reflects on lessons learned, like allowing more planning time and setting quotas, and possibilities like launching parties and using student press.

1. josh clark
@jclark923
james molloy
@jpjmolloy
ANLTC
april 2016
marketing and
promotion
workshop
TCD long
room hub
beyond feedback
involving students in publicity and promotion via
UCD Student Digital Ambassadors

2. opportunity

3. mouth
gift
horse

4. why? user experience
collaboration
student engagement
the right message

5. projects
create a
video for use
with library
orientation
2 x students
contribute to
library
social media
2 x students
library
digital
resources
focus group
9 x students

6. how? twitter
instagram
ucd media
wordpress blog

11. real time

12. why? get the student perspective
opportunity to gain insight
into strengths & weaknesses
student engagement

14. The end product………….

15. 42 retweets
7700+ impressions
71 likes
impact
110+ engagements
56 likes
7 posts
5 tweets(!)

16. so?

17. regrets...we’ve had a few
more planning
set deadlines & quota
agree on themes/topics

18. ...but then again, too few to mention
some things just worked
a bit of luck
it’s a lottery

19. what else
can we do?

20. launch
party
student
press

21. kanye puppies
=
viral

22. thanks

23. over to you

24. josh clark
@jclark923
james molloy
@jpjmolloy
photo credits
vincent
hoban (UCD
media
services)
all other
photos by
the authors
beyond feedback
involving students in publicity and promotion via
UCD Student Digital Ambassadors