1. Transformation of Business and
Education By Social Media and
Technology
Nazik Roufaiel, Ph.D., CPA, CIA, CFE, CMA, CFM,
CITP, CGMA.
Magdy Roufaiel, Ph.D., PE, MS, MBA
4/30/2012 1

2. Transformation of Business and Education By Social Media and Technology
Outline
• Why Social Media and Technology.
• Current and Future Trends
• How To Do Applications:
• MULTIMEDIA Use In Education
• YouTube Use in Business
• Video Tools
• YouTube Examples
• Sharing Files
• Online Education and Technology
4/30/2012 2

3. Transformation of Business and Education By Social Media and Technology
The Technologies We Use Are
Increasingly Cloud-Based
 Why? Enormous Resource: Creators ..
Participant .. Spectators .. STATISTICS
http://www.youtube.com/watch?v=KU_GW_MD4h
A&feature=related[2.46].
 Top 6 tools in 2011-15 .. Horizon Report 2011
http://www.nmc.org/horizon-project
Examine Emerging Technology Impact on
Business and Education
4/30/2012 3

4. Transformation of Business and Education By Social Media and Technology
Cloud Computing!
 Web Service Integration .. Mobile .. Accessible
 World-Class Service Delivery
 No Hardware or Software Install.
 Faster and Low Cost to Deploy
 Support Deep Customization
 Empower Business Users
 Automatic upgrade /pre-built-in applications.
4/30/2012 4

5. Transformation of Business and Education By Social Media and Technology
Web 2 [Second Generation of
[WWW]
 Social network sites … More Collaboration
 Blogs .. Wikis .. Video Sharing .. Spotify ..
Turntable ..
 Hosted Service .. Web Application
 Google+: iGoogle, Picasa Web Albums,
Blogger, orkut, Google Groups,
 Google Chrome
4/30/2012 5

6. Transformation of Business and Education By Social Media and Technology
Cloud 2 Mobility and
Collaboration What’s Cloud Computing?[3]
Business-To-Business (B2B) or Business-To-
Customer Targets the Following Elements
Using Social Media:
 Talking ..
 Energizing ..
 Spreading ..
 Supporting ..
 Embracing
4/30/2012 6

7. Transformation of Business and Education By Social Media and Technology
Business Application – Focus on
Customer Satisfaction
http://www.businesswire.com/news/home/20111028
005659/en/Forrester-Research-Announces-2011-
Forrester-Groundswell-Award [article]
Business-To-Consumer (B2C) North America Division:
Listening: The Dell Listening and Command Center
by Dell [3:20]
http://www.youtube.com/watch?v=w4ooKojHMkA Dell Winning Approach .. And Viewers Comments. No
Hidden Strategy Anymore!
4/30/2012 7

8. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
 Short Term 12 Months:
Electronic Books and Mobiles
 Mid-Term Two to Three Years:
Augmented Reality and Game-Based
Learning
 Long-Term Three to Five Years:
Gesture-Based Computing and Learning
Analytics
4/30/2012 8

9. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges – Horizon Report 2011
Electronic Books http://vimeo.com/15142335 [4:54]
 Bookmarking,
 Annotation,
 Commentary,
 Dictionary Lookup,
 Share
 Connect to other Real Life Resources.
4/30/2012 9

10. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
Mobile: Ericsson, studies show that by 2015, 80%
of people accessing the Internet will be doing so
from mobile devices. electronic book readers,
annotation tools, applications for creation and
composition, and social networking tools. Twitter
a short-message micro-blogging service .. Poll..
100 Most Educational iPhone Apps:
http://www.accreditedonlinecolleges.com/blog/2009/100-most-educational-iphone-apps/
ACU Integrate iPhone in study abroad.
Emerging Media Initiative at Ball University.
4/30/2012 10

11. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
Augmented Reality:
 Most Prevalent Use is in Marketing, Social
Engagement, Amusement, or Location-Based
Information
Second life and graduation [1.49]
http://online.bryantstratton.edu/slgraduation/ http://www.youtube.com/watch?v=KajvOYgRx14
 Experience an Event in a Certain Location
from the Past. Has Application in Chemistry,
Geography and History .. AR Blob Power
House Museum Skidmore
4/30/2012 11

12. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
Games-Based Learning:
 Has Great Impact on Cognitive Development.
 Refines Team and Group Skills in Role-playing
 Enhances Collaborative Problem Solving
Online Games Accessed either Through a
Special Game Client (like IBM’s Power Up)
[2:14] or Through a Web Interface (like
Whyville). World Without Oil … Superstruct ..
Citizenship
4/30/2012 12

13. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
GESTURE-BASED COMPUTER:
 Suitable for Young Generation or Learners
who are Accustomed to Touching, Tapping,
Swiping, Jumping, and Moving as a Means of
Engaging with Information
Kinect system for the Xbox
http://www.xbox.com/en-US/kinect
Mud Pad Tactical lGame …. MIT Application
….. University of Oregon tracking eye motion …..
4/30/2012 13

14. Transformation of Business and Education By Social Media and Technology
Impact on Education --- Challenges –
Horizon Report 2011
LEARNING ANALYTICS:
Identifying at-Risk Students .. Tracking
Information from Gradebook and CMS
Mixpanel analytics, Offers Real-Time Data
Visualization Documenting how Users are
Engaging with Material on a Website
Gephi is a free, Open Source Interactive
Visualization and Exploration Platform
described as “Photoshop but for data.” Tied
to Exploratory Data Analysis. Socrato, SNAPP
4/30/2012 14

15. Transformation of Business and Education By Social Media and Technology
Social Media & Technology in
Business
OER/OLR: Open Education? Learning
Resources Coursera.org … https://www.coursera.org/ open
account and learn free 
Walgreen spent 4 billion in Ad. Paid Blog and
Twitter http://adage.com/article/news/walgreens-turns-paid-bloggers-express-scripts-battle/232082/
Lower customer acquisition and cost with better retention.
Product Innovation Shared on Facebook Before Actual
Launching.
How Brand are chosen consequently better Allocation of
Budget.
4/30/2012 15

16. Transformation of Business and Education By Social Media and Technology
Social Media & Technology in
Business
Close Relationship With Vendors to Test
the product Specification.
Watching point of tension within
Business Transformed insights into
Games Changing Ideas.
Tactic for B2B audiences .. Social
contents distribution… 92% of buyers
watch video online
4/30/2012 16

17. Transformation of Business and Education By Social Media and Technology
Social Media & Technology in
Business
Listen Identify [# Hash tagging to group all responses and be
aligned] Respond .. Transform search into demand…engage
user into web usage pattern
Is strategically tagged to be found in unbranded search See how
people teach each other fix car ..
[http://www.youtube.com/watch?v=aVF2a5PLkdA]
http://www.youtube.com/user/doctaroofy?ob=0] Fix problem with
appliances [Blog]..
Leverage technology .. Location based service..Look for gas
Station Restaurant near by ..Services ..Direction .. Maps..
SOLOMO by the number statistics .. Big idea hiding in
SOLOMO .. Its biggest threat is privacy SOLOMO Checking
the barcode to check the product by scanning
4/30/2012 17

18. Transformation of Business and Education By Social Media and Technology
Social Media & Technology in
Business
 Social applications are woven into the fabric
of management, marketing, product support
and development.
http://forrester.typepad.com/groundswell/
 A Facebook fan of Best Buy increases the
odds that a customer will purchase by 5.3
times; the next closest influence factor is
having researched consumer electronics,
which only increases the odds of purchase by
1.4 times.
4/30/2012 18

19. Transformation of Business and Education By Social Media and Technology
Using YouTube in Education
http://www.youtube.com/user/teachers
4/30/2012 19

20. Transformation of Business and Education By Social Media and Technology
Using YouTube in Education
http://www.youtube.com/education
4/30/2012 20

21. Transformation of Business and Education By Social Media and Technology
Using YouTube in Education
Channels http://www.youtube.com/user/ProfRoofs?ob=0
4/30/2012 21

22. Transformation of Business and Education By Social Media and Technology
Using YouTube in Education
Unsearchable (Unlisted) Videos
http://www.youtube.com/watch?v=pwlAmI3rcII
4/30/2012 22

23. Transformation of Business and Education By Social Media and Technology
Using YouTube in Education
Searchable Videos
4/30/2012 23

24. Transformation of Business and Education By Social Media and Technology
Using YouTube in Business
http://gigaom.com/collaboration/34-ways-to-use-youtube-for-business/
“YouTube’s not just for posting silly videos
of sleepwalking dogs and other
embarrassing moments — it can also be
used as a highly effective business tool.
You can use it to show off your expertise,
share knowledge, market your products
and connect with customers, colleagues
and prospects.”
4/30/2012 24

25. Transformation of Business and Education By Social Media and Technology
Video Tools
Tools we personally use
http://wmrecorder.com/home
Capture Record
Screen/ Incoming
Audio Video
Edit Convert Splits
Videos type Videos
4/30/2012 25

26. Transformation of Business and Education By Social Media and Technology
Video Tools
Other tools used by others
http://www.youtube.com/watch?v=4SNsoJBQzss
• PowerPoint with Animation Add-in software
(For example http://animoto.com/)
• Video Cameras
• Smart-room facilities
4/30/2012 26

27. Transformation of Business and Education By Social Media and Technology
Sharing Files
https://www.dropbox.com/
• Email Attachments
• Course Dropbox
• Internet Dropbox
4/30/2012 27

28. Transformation of Business and Education By Social Media and Technology
Online Education and Technology
• Use of Video Conferencing (like Elluminate) is a
must for better learning (See students comment below)
• “Another aspect I liked about this course was the scheduled weekly
classes, although I couldn’t attend a lot of them, when I did though they
were very helpful in answering my questions.”
• “Professor Magdy Roufaiel has been the most supportive professor in my
six year span at ESC. The material covered in class was very challenging
at times. He helped and supported the class every step of the way. He
always made himself available. I appreciated the online class provided
each week. I think this should be offered more in the online environment. It
makes the class more productive and the students more receptive to
learning.
• “The material as presented was very challenging, but the weekly
interactive office hours were invaluable. This is actually the first course I
have taken that took advantage of the Elluminate whiteboard feature.”
4/30/2012 28

29. Transformation of Business and Education By Social Media and Technology
Online Education and Technology
• Use of technology tools is recommended (See
students comment below)
• “I must admit that I really enjoyed this course. Luckily for me, I was able to
immediately use several tools learned in class. I blew everyone's mind at
work when I used the Dial a Forecast model to create a sales forecast. The
data validation tools also helped a great deal and I was able to share that
knowledge with another employee to improve efficiency. “
• “I’m glad the course involved both studying AIS, and interacting with
programs like QuickBooks and Access. I find it much easier to stay
engaged in the learning when there is more than one area to focus on.”
• “I found the class to keep my mind busy and did not get boring or
overwhelmed, even though I had surgery during the semester and got a bit
behind. I still enjoyed the work, especially QuickBooks and learning the
different functions in Excel and learning a bit about Visio and Access. “
4/30/2012 29

30. 4/30/2012 30