1. Beyond Blogging: Content Strategy & Practice
with Erica McGillivray and Dr. Matt Peters
@emcgillivray @mattthemathman
Community Attaché Data Scientist

2. Content Marketing?

3. To the Rescue…

4. Finding Meaningful Content
Case Study: GeekGirlCon’s Blog

5. Research
http://www.seomoz.org/blog/how-to-blog-successfully-about-anything

6. Introducing Fresh Web Explorer
Sneak peek: Please keep this a secret

7. FEW Crawls the Fresh Web
Millions of high quality RSS feeds
Search index
Fresh mentions for brand monitoring,
competitive research, content
marketing, community building

8. Who’s Talking About You?

9. The Latest and Greatest

10. Potential Traffic: Google Trends

11. What the People are Saying

12. Finding Influencers & Spying on the Competition

13. Feed Authority: How It Works
Mozscape Link Metrics
Machine Feed
Learning Authority!
RSS Feeds
Subscribers for a
Sample of Feeds

14. Using Feed Authority
Feed Authority

15. Where’s the Community?

16. Followerwonk Measures Twitter Engagement
http://www.seomoz.org/blog/seomoz-pro-member-you-now-get-followerwonk-free
http://www.seomoz.org/blog/new-followerwonk-twitter-data
http://techspectations.org/webinars/digital-marketing-webinars-october-2012/

17. Social Media: Go Where Your Audience Is

18. Let’s Build Relationships

19. Finding Similar People

20. Pitch to Your Influencers
http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building
http://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday

21. Optimization of Your Content

22. Time Your Posts

23. How’s Your Content Doing?

24. Evergreen Content Surprises
http://www.seomoz.org/blog/why-big-content-is-worth-the-risk

25. Lowest Hanging Fruit Ever

26. Mozzers
Baboon
Go You!!