Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.