be social or die trying
•Download as PPT, PDF•
6 likes•2,133 views
Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.
![[Fabien gandon 2009] 1↔1 1->n 1->n 1->n](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (19)
Similar to be social or die trying
Similar to be social or die trying (20)
More from guillaume ereteo
More from guillaume ereteo (14)
Recently uploaded
Recently uploaded (20)
be social or die trying
- 1. be social or die trying twitter.com/ ereteog
- 2. [Fabien gandon 2009] 1↔1 1->n 1->n 1->n
- 5. Katie Laird – The social Media for business
- 8. yesterday  broadcasting
- 9. now and future  socializing
- 11. visibility? you are here
- 13. become visible + +
- 15. Â
- 16. how to prevent this?
- 17. listen
- 19. answer
- 21. viral web
- 25. listen to your audience embrass their emotions emotion , engagement and internet video
- 26. they will talk for you
- 27. harness the mass
- 28. Â
- 29. why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
- 30. ROI?
- 31. cost 0$
- 32. (incredibly) low barrier to entry Katie Laird – the social media for business
- 33. main cost is human resources
- 34. benefits
Editor's Notes
- The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.