IDG Next Generation Marketing - Keynote (Seoul Korea)

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This is the keynote presentation that I gave at the IDG Next Generation Marketing conference in Seoul Korea on November 19, 2008.

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IDG Next Generation Marketing - Keynote (Seoul Korea)

  1. The future of marketing. Global digital marketing trends. Matt Dickman//Fleishman-Hillard//IDG Next Generation Marketing 2008//November 19, 2008
  2. Welcome.
  3. About me.
  4. http://www.google.com/search?&q=matt+dickman
  5. What is the future of marketing?
  6. The foundation for tomorrow is here today.
  7. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
  8. “The best idea is boss” -CP+B
  9. The world has changed.
  10. 1.0
  11. 1.0 2.0
  12. 3.0
  13. The roadmap changed.
  14. The language changed.
  15. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
  16. The pace changed.
  17. Choice is growing exponentially.
  18. Bright Shiny Object Syndrome
  19. Marketers are at a crossroads.
  20. Most agencies were not built for dialogue.
  21. Traditional digital is running rampant.
  22. Most marketers on Facebook use it as a broadcast platform.
  23. They were created to push.
  24. And shout.
  25. Sometimes that works.
  26. Emotion is key to marketing.
  27. Advertising is better at emotion.
  28. It just doesn’t work in a vacuum.
  29. PR
  30. PR Advertising
  31. PR
  32. PR Advertising
  33. PR Advertising Interactive
  34. PR Interactive
  35. Advertising Interactive
  36. Today.
  37. PR
  38. PR Advertising
  39. PR Advertising Interactive
  40. Tomorrow.
  41. PR Advertising Interactive
  42. Marketing
  43. Experiences rule.
  44. Storytelling is a must.
  45. Creating and enabling fans.
  46. 1-to-1.
  47. Location agnostic.
  48. Portable.
  49. Widgets are portable, brand gateways.
  50. Time agnostic.
  51. We have to listen and adapt.
  52. End of interruption.
  53. The “me” economy.
  54. 15 megabytes is the new 15 minutes.
  55. Consumer buzz can be great.
  56. Or really bad.
  57. Hurricane Kohls.
  58. Paul McEnany | http://heehawmarketing.typepad.com
  59. Wal-Mart flog.
  60. Either way, it spreads quickly.
  61. It’s called viral for a reason.
  62. We have to keep our eyes open.
  63. And look below the surface.
  64. Micromedia.
  65. Minneapolis bridge collapse.
  66. Bridge collapses - 6:00pm
  67. I hear about it on Twitter a little after 6pm.
  68. The story unfolds.
  69. 29 minutes
  70. 45 minutes
  71. 45 minutes
  72. 49 minutes
  73. Mainstream media catches up.
  74. 1 hour
  75. Some alert friends.
  76. 1 hour 42 minutes
  77. Some ask questions.
  78. 3 hours 8 minutes
  79. Some reflect back.
  80. People upload images.
  81. Distributed through widgets.
  82. And through mashups.
  83. Marketing
  84. Put strategy first.
  85. Adding value should be the goal.
  86. Abbott Diagnostics on Facebook.
  87. How do I get started?
  88. JUST DO IT.
  89. Start a blog, use Twitter, connect on Facebook/LinkedIn.
  90. Questions? Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

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