The Chief Consumer Officer
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The document discusses the importance of structural collaboration with consumers. It notes that speed is as important as resources when implementing changes. It also emphasizes that companies should not fake collaboration, do everything consumers ask, or lack strategy. The document outlines a five-step process for effective consumer collaboration led by a Chief Consumer Officer, including initiating collaboration, activating internal stakeholders, inspiring employees, leveraging results, and measuring impact.
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The Chief Consumer Officer
- 5. @TOMDERUYCK
- 7. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
- 8. @TOMDERUYCK
- 12. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
- 14. @TOMDERUYCK
- 15. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
- 17. Know where to start #1 @TOMDERUYCK
- 20. Bringing down the silos #1 @TOMDERUYCK
- 21. Even the CFO will be happy! #1 @TOMDERUYCK
- 23. #1 @TOMDERUYCK
- 24. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
- 26. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
- 28. Online, offline… NO LINE! #2 @TOMDERUYCK
- 29. #2 @TOMDERUYCK
- 30. #2 @TOMDERUYCK
- 31. #2 @TOMDERUYCK
- 32. #2 @TOMDERUYCK
- 33. #2 @TOMDERUYCK
- 34. #2 @TOMDERUYCK
- 35. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
- 37. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
- 38. Activate the Movers & Shakers #3 @TOMDERUYCK
- 39. #3 @TOMDERUYCK
- 40. The rules of the game #3 @TOMDERUYCK
- 41. Leverage of results & culture externally #4 @TOMDERUYCK
- 42. #4 @TOMDERUYCK
- 43. #4 Surfing the wave of enthusiasm @TOMDERUYCK
- 47. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
- 48. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards