Death of Detroit  A study in re-imagination and  what lessons advertising can learn Amelia Torode
IT STARTED WITH A FACEBOOK POST
 
 
 
 
 
 
 
ONE END PRODUCT
ONE MEANS OF GROWTH
ONE WAY OF WORKING
THAT IMPACTED EVERYTHING
WHAT CHANGED? The world went GLOBAL TECHNOLOGY enabled… The world went GREEN
SOUND FAMILIAR? So, what happened next…
 
MAYOR BING HAD A VISION
DID I MENTION THAT I LOVE TWITTER??
INNOVATION FOCUSED
TECHNOLOGICALLY ENABLED
SUSTAINABLE
WITH A SENSE OF SWAGGER
5 LESSONS FROM DETROIT  <ul><li>STRUCTURE Bigger isn’t better, “… and friends ” is smart </li></ul><ul><li>PEOPLE  Fresh t...
“ Thank You  ”   AMELIA  TORODE @amelia_torode www.ameliatorode.typepad.com
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The lessons Adland can learn from Detroit

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I think that there are some real lessons that the advertising and marketing communities can learn from Mayor Dave Bing and his re-imagining of Detroit. This is a presentation that I gave at AdTech London in September 2011

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The lessons Adland can learn from Detroit

  1. 1. Death of Detroit A study in re-imagination and what lessons advertising can learn Amelia Torode
  2. 2. IT STARTED WITH A FACEBOOK POST
  3. 10. ONE END PRODUCT
  4. 11. ONE MEANS OF GROWTH
  5. 12. ONE WAY OF WORKING
  6. 13. THAT IMPACTED EVERYTHING
  7. 14. WHAT CHANGED? The world went GLOBAL TECHNOLOGY enabled… The world went GREEN
  8. 15. SOUND FAMILIAR? So, what happened next…
  9. 17. MAYOR BING HAD A VISION
  10. 18. DID I MENTION THAT I LOVE TWITTER??
  11. 19. INNOVATION FOCUSED
  12. 20. TECHNOLOGICALLY ENABLED
  13. 21. SUSTAINABLE
  14. 22. WITH A SENSE OF SWAGGER
  15. 23. 5 LESSONS FROM DETROIT <ul><li>STRUCTURE Bigger isn’t better, “… and friends ” is smart </li></ul><ul><li>PEOPLE Fresh talent needed! </li></ul><ul><li>TECHNOLOGY Post-Digital – now, let’s deliver that </li></ul><ul><li>PRIDE Let’s start up-ing what it is we do </li></ul><ul><li>OUTLOOK Triple Bottom Line – people, planet, profits </li></ul>
  16. 24. “ Thank You ” AMELIA TORODE @amelia_torode www.ameliatorode.typepad.com

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