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Social Media Money Formula

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The step-by-step formula for generating income from social media. By Tyler Garns, VP of Marketing at Infusionsoft

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Social Media Money Formula

  1. 1. Tyler Garns VP of Marketing @tylergarns w/@joemanna on chat Hashtag for this webinar: #smmf
  2. 2. No Pitch Webinar! 5 Free Gifts! Revealed at the end 2 will need to be mailed to you 2 can be downloaded 1 will rock your world
  3. 3. Social Media Growth
  4. 4. What do you do in social media? You MUST become a Creator!
  5. 5. Why should I get into Social Media?
  6. 6. What's so big about Facebook?
  7. 7. Facebook Pageviews
  8. 8. Facebook Pageviews/Visitor
  9. 9. Facebook Time On Site
  10. 10. Social Media Rules <ul><li>Listen First
  11. 11. Add Value
  12. 12. Don't Sell
  13. 13. Don't SPAM
  14. 14. Friends/Followers Don't Equal Money
  15. 15. Then how am I supposed to make money using social media?!!! </li></ul>
  16. 16. The Formula (R - Cg) * (F * Cr * Or * Pr) – (h * T) = Profit R = Revenue per sale Cg = Cost of goods sold F = Number of Friends/Followers (SM reach) Cr = Click rate on SM links (% of followers that click) Or = Opt-in rate (% of clicks that opt-in) Pr = Purchase rate (% of optins that buy) h = Hourly rate for your SM efforts T = Amount of time you spend on social media
  17. 17. Why Not? (R - Cg) * (# of Purchasers) – (h * T) = Profit (R - Cg) * (F * Cr * Or * Pr) – (h * T) = Profit You need to know what to focus on. First, put lead capture & follow up in place. Then, track your conversion at each step. Test & tweak to increase profit.
  18. 18. Example ($100 - $10) * (1,000 * .25 * .4 * .5) – ($50 * 40) = $2,500 Define a time period first (let's say 30 days) You sell $100 widget that costs you $10 You have 1,000 followers. 25% of them click on a link you put out there 40% of those opt in 50% of those purchase Your time is worth $50/hour You spent 40 hours on social media Profit = $2,500
  19. 19. The Process This is not the formula, it's the process: SM +Bp + Lc + Fup = $$$ SM = Social Media Bp = Blog Post Lc = Lead Capture Fup = Follow Up
  20. 20. Example: Photography Marketing <ul><li>DVDs, CDs, Booklet on how to market your photography business
  21. 21. Blog
  22. 22. Twitter Account
  23. 23. Infusionsoft </li></ul>
  24. 24. Offer Valuable Content http://bit.ly/3SW8Nm
  25. 25. Offer Valuable Content http://www.thinkbigart.com/blog/3-steps-to-social-media-success-for-photographers/
  26. 26. Other Types of Lead Magnets
  27. 27. Use Tools, Calculators, Surveys, Etc.
  28. 28. Tweet
  29. 29. Squeeze Pages Work Too!
  30. 30. The Process This is not the formula, it's the process: SM +Bp + Lc + Fup = $$$ SM = Social Media Bp = Blog Post Lc = Lead Capture Fup = Follow Up
  31. 31. Lead Capture If you aren't capturing leads: Your followers are wasting your time You're wasting your time You're wasting your followers time You're adding to the economic crisis ;) All you're doing is sending traffic aimlessly around the internet
  32. 32. Lead Capture Forms
  33. 33. Forms that DO WORK FOR YOU
  34. 34. The Process This is not the formula, it's the process: SM +Bp + Lc + Fup = $$$ SM = Social Media Bp = Blog Post Lc = Lead Capture Fup = Follow Up
  35. 35. Automated Follow Up
  36. 36. Targeted, Relevant Follow Up
  37. 37. Results In Two Weeks!
  38. 38. Strategic Profits – Rich Schefren
  39. 39. Perry Marshall – AdWords Guru
  40. 40. Starr Hall – Social Media Expert
  41. 41. Starr Hall Endorses Infusionsoft
  42. 42. Free Stuff!!! + + + Conquer The Chaos – Clate Mask, Scott Martineau Outrageous Advertising that's Outrageously Successful Unleashing the Super Idea Virus – Seth Godin Crush It! - Gary Vaynerchuck
  43. 43. How To Get Your Free Stuff If you're already a customer, tweet me at @tylergarns
  44. 44. http://www.infusionsoft.com/pricing <ul><li>Sign up for the 15 day Free Trial
  45. 45. We won't charge your credit card
  46. 46. You will get a call from a rep </li></ul><ul><ul><li>Tell them that you're from the Social Media webinar
  47. 47. They'll help you get your Formula on </li></ul></ul><ul><li>You'll get an email tomorrow with the download info for the Vooks
  48. 48. Today only!
  49. 49. Stop wasting your social media time and start making money now! </li></ul>

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