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Social media seo and visibility course

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the 4th social media course at skema business school about search engines and visibility

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Social media seo and visibility course

  1. 1. You are here? <br />be visible!<br />Guillaume Erétéo<br />twitter.com/ereteog<br />
  2. 2. Search engines are the main web entrances<br />
  3. 3. Eye tracking<br />the google gold triangle<br />
  4. 4. Web crawler<br />Discovery of content<br />
  5. 5. Indexing<br />
  6. 6. Les éléments importants<br />Titre de la page<br />Description de la page<br />Liens<br />Corp<br />Nom de domaine<br />Analyse de la structure de la page<br />title<br />url & doamin name<br />header 1<br />links<br />paragraph<br />header 2<br />
  7. 7. Non visible elements<br />
  8. 8.
  9. 9. 1. Choice of keyword<br />What is your community looking for online!<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Evaluate keyword competition<br />
  14. 14. Impact on semantic field<br />
  15. 15. 2. Insert keywords in your content<br />
  16. 16. Header and title of documents<br />header 1<br />header 2<br />
  17. 17. Keywords for hidden meta datas<br />header 1<br />header 2<br />
  18. 18. Text of links<br />Reflect the referenced content<br />
  19. 19. Body and content of your page<br />Search engine enable to search… quality content!<br /><ul><li>Take care of your text
  20. 20. Insert keywords in the text but avoid any artificial injection that are detected penalized by search engines
  21. 21. Keep it short. </li></li></ul><li>3. get links<br />
  22. 22. But only pertinent links<br />seuls les liens pertinents sont bons à prendre<br />-<br />+<br />
  23. 23. Influent sites <br />transmit ranking weight and trust<br />++<br />+++<br />+<br />perso.fr<br />
  24. 24. Take care of your outgoing links<br /><ul><li>Privileged quality content in relation to your publication and your audience interests</li></ul>+<br />-<br />
  25. 25. Exchange interests<br />If someoneissellingyourproduct or talking about youask the owner to insert a link to yoursite or anypublished content.<br />BRAND<br />buy product <br />from brand<br />You can buy my product<br />here<br />c<br />
  26. 26. Contact influencers that could be interested by your product, service, content, etc.<br />Love this product<br />Love this product<br />++<br />
  27. 27. Affiliation<br />Their audience, your product<br />retribution<br />Ads:<br />Hey buy this product<br />revenus<br />traffic<br />buy this product<br />
  28. 28. linkbait<br />Viral content generating links to you<br />
  29. 29. The social network entrance!<br />
  30. 30. Media sharing sites<br />
  31. 31. generate traffic from your content<br />
  32. 32. Make it embeddable<br />
  33. 33. Embed it in your content<br />
  34. 34. insights<br />
  35. 35. Make it interactive!<br />
  36. 36. optimize the referencing of your video<br />Add keyword into the name of the uploaded file<br />Publish it on a video sharing site<br />Insert keywords in the description of the video on the sharing site<br />embed and publish your video on your site, blog, facebook fan page, etc.<br />brand_keyword.mov<br />
  37. 37. Export every relevant content<br />
  38. 38. These sites are well strucutured<br />Insert keyword!<br />
  39. 39. keyword in the page title<br />keyword in the url<br />keyword in header 1<br />keyword in description<br />Sharing tools<br />
  40. 40. Fill in your profile<br />Insert links to yourotheraccounts and sites!<br />
  41. 41. Useful google queries<br />site:www.yoursite.com <br />Print all the pages of the given site that are indexed by Google<br />link:www.yoursite.com<br />Print pages that link to pages of your site<br />cache:www.yoursite.com<br />Print the content of your site that have been duplicated by Google.<br />related:www.yoursite.com<br />print pages that google consider as related to your content.<br />Accelerate google discovery? http://www.google.com.au/addurl<br />
  42. 42. Increase your visibility<br />Insert the vocabulary in your content<br />Produce medias and publish them on media sharing sites (youtube, slideshare, etc.)<br />Embed your content in your site, blog, etc.<br />Promote your content to get links<br />
  43. 43. Question?<br />twitter.com/ereteog<br />guillaume@ereteo.net<br />

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