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Social Media Introduction Course

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Introduction to social medias at SKEMA Business school

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Social Media Introduction Course

  1. 1. Social Medias<br />Guillaume ERETEO<br />guillaume@ereteo.net<br />twitter.com/ereteog<br />slideshare.net/ereteog<br />
  2. 2. little history of communication <br />« Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time?»<br />Nathaniel Hawthorne,The House of the seven gables. The Flight of two Owls.London, Collins’ Clear-Type Press, 1851. P. 317-318.<br />
  3. 3. prehistory<br />1792 – Chappe brothers: optical telegraph<br />1835 – 1838 : telegraph & Samuel Morse<br />1858 – The first transatlantic cable<br />1867 – Graham Bell creates the phone<br />
  4. 4. Computers<br />1946 – ENIAC (Electronic Numerical Integrator and Computer).<br />[Fabien gandon]<br />
  5. 5. A network<br />Connecting machines<br />1955: SABRE (Semi Automated Business Related Environment)<br />
  6. 6. Whatis Internet?<br />
  7. 7. Internet is a network<br />connecting networks worldwide!<br />
  8. 8. whatis the Web?<br />
  9. 9. The world wide web<br />distributed system for information accessthrough internet.<br />
  10. 10. http://www.<br />web servers<br />
  11. 11. 200 000 000 web servers in 2009<br />
  12. 12. Trillion of web pages in 2009<br />
  13. 13. 2 billion internet users<br />http://www.internetworldstats.com/<br />
  14. 14. http://www.internetworldstats.com/<br />
  15. 15. internet  web  social medias<br />what social medias means?<br />
  16. 16. Read … Write web<br />"The Machine is us…ing us"<br />http://www.youtube.com/watch?v=6gmP4nk0EOE<br />
  17. 17. a definition<br />internet-basedenvironnments in which people gather, interact and publish content.<br />
  18. 18. social media landscape<br />
  19. 19. Katie Laird – <br />The social Media for business<br />
  20. 20. imgworkPraticeEvolution.PNG<br />Katie Laird – <br />The social media for business<br />
  21. 21. anywhere<br />anytime<br />
  22. 22. So whyisthis not enoughnow?<br />
  23. 23. 1->n<br />1->n<br />1->n<br />1↔1<br />based on Clay Shirky, TED 2009<br />
  24. 24. brands used to control communication about them…<br />
  25. 25. … due to their strategic position in the information flow<br />Message<br />
  26. 26. internet n↔n<br />classic web pages 1↔n<br />blog, forum, social networks, etc. n↔n<br />read-write web<br />
  27. 27. But we filled structural holes…<br />Message<br />
  28. 28. … which weakened brand voice...<br />Message<br />
  29. 29. … and empowered costumers !<br />Message<br />
  30. 30. yesterday  broadcasting<br />
  31. 31. today and future  networking<br />
  32. 32. a dramatic shift <br />for public relationships<br />http://www.youtube.com/watch?v=ciSrNc1v17M<br />
  33. 33. example of social medias<br />
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  46. 46. which threats have to be tackled?<br />
  47. 47. reputation management!<br />Theytalking about you…<br />
  48. 48. you are here<br />are you visible online?<br />
  49. 49. whichopportunitiescanbehandled?<br />
  50. 50. word of mouth<br />
  51. 51. makethemspreadyour message!<br />
  52. 52. Viral video: lowcostvisibility<br />http://www.youtube.com/watch?hl=en&v=XQcVllWpwGs<br />
  53. 53. low cost visibility<br />http://www.youtube.com/watch?hl=en&v=XQcVllWpwGs<br />how much for the same audience on traditional medias?<br />
  54. 54. harness the mass!<br />
  55. 55. Social media marketing<br /> pull people into your business. <br /> offer the public useful information, tools and resources to attract people to you<br /> interact and develop relationships with consumers on the web.<br />
  56. 56. ROI?<br />
  57. 57. cost<br />0$<br />
  58. 58. (incredibly) low barrier to entry<br />Katie Laird – the social media for business<br />
  59. 59. main cost is human resources<br />
  60. 60. benefits<br />
  61. 61. You are still puzzled?<br />but did you know?<br />http://www.youtube.com/watch?v=6ILQrUrEWe8<br />
  62. 62. Welcome<br />In the social web<br />
  63. 63. Further Reading<br />Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations. Penguin Press, 2008.<br />T. O'reilly: What is web 2.0. http://oreilly.com/web2/archive/what-is-web-20.html<br />J. Hendler, N. Shadbolt, W. Hall, T. Berners-Lee, D. Weitzner. Web Science: an interdisciplinaryapproach to understanding the web. Publication of ACM 2008. http://www.web2summit.com/web2009/public/schedule/detail/10194<br />
  64. 64. twitter.com/ereteog<br />guillaume@ereteo.net<br />slideshare.net/ereteog<br />

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