IPC Media would be well-suited to distribute the author's music magazine because they already publish magazines like NME that target a similar audience. IPC Media ensures their magazines appeal to and sell well for their intended readers. Since the author's magazine would have a style close to NME's but with updates, IPC Media could promote it well and reach the appropriate target market while building on their reputation in that space. Their experience publishing magazines aligned with the author's concept suggests they could effectively distribute the new magazine.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

5. Magazines are published by the company’s
publisher who distributes the magazines to the
magazines customers. The publishers job is to
make sure that their magazine is correct for the
company’s target audience and to also make
sure that it will sell well due to this. My
magazine would be sold by a publisher such as
IPC Media, this s the publisher of NME
magazine, which is the magazine I would most
closely associate to my magazine style.
Because of this I would know that my magazine
is in the right hands and that the publishers
would be selling it to the correct audience.

6. If IPC Media were to distribute my magazine, they
would probably up their reputation as my magazine
is similar to NME magazine which is very similar
but mine has changes to it to make it better for the
target audience and what they want. It includes
everything good about NME magazine but with
some changes to what I feel isn't as good about
NME magazine therefore in my opinion making it a
new and improved, up to date version of NME. I
think that IPC Media would publicize my magazine
very well and that the company would be willing to
support this kind of magazine.