IPC Media would be well-suited to distribute the media product because it is a well-known publishing company that has successfully published magazines, but does not currently publish an alternative/indie pop magazine like the one being proposed. Distributing the magazine through IPC Media would allow it to be sold in popular retail locations like WHSmiths, increasing sales. Both the publishing company and the proposed magazine could financially benefit from their partnership, as the low price and good quality of the magazine would likely increase its ratings, sales, subscriptions, and publicity for IPC Media.