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Ed Morrison
Purdue Agile Strategy Lab
Purdue Polytechnic Institute
Designing Innovation Ecosystems
ANZRSAI Annual Conference | Melbourne | December 2016
We are defining how
universities can design and
guide innovation
ecosystems
We are sitting in the midst of a really big transition…
The foundations of our economy are shifting…
Networks move us to new opportunities
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
“Transform your Workforce
System”
✓ 13 regions nationally
✓ $15 million each
✓ 3 years to innovate
The federal government
First Purdue experiment
Indiana, 2005
0
7,500
15,000
22,500
30,000
Began Training Completed Training Degrees/Certificates
Goal Result
2.7 X
2.9 X
2.7 X
Result: We exceeded goals by almost 3X. With 8% of the
national money, we produced 40% of the national results
Indiana Innovation Platform proposed to pool the
start-up and innovation assets of two universities
and focus them three regions
© Fraunhofer IAO, IAT Universität Stuttgart

Dr.-Ing. Dipl.-Ing.-Des. Antonino Ardilio
Fraunhofer IAO
Fraunhofer IAO
Stuttgart, Germany
Fraunhofer
Technology
Development
Market
Opportunities
OLED
Displays
Emergent
Artificial
Intelligence
Sensors
Genetic
Engineering
Military
Health Care
Construction
Automotive
Financial Services
Opaque,
permeable boundary
Technology in search of a market fit
Markets in search of technology solutions
5G
Networks
RoboticsBioplastics
Additive
Manufacturing
Drones
Precision
Agriculture
Conductive
polymers
Nanomaterials
Lithium Air
Batteries
Fraunhofer
MarketExplorer
Fraunhofer
TechnologyRadar
© Fraunhofer IAO, IAT Universität Stuttgart
44
Strategic Doing course
Designing and Guiding Complex Collaborations
Integration of agile strategy and innovation management
Open TIM (Technology- & Innovation management) course
Technology and Innovation Management in the digital age
TechnologyRadar course
Accumulating Technology
Intelligence
MarketExplorer course
Identifying adjacent
market opportunities
…


Research
Infrastructure

Investor

Networks
Skilled
Talent
Pool
Start-up
Firms
Innovative

Growth

Companies
Provide capital
and expertise
Provide investment

generates wealth
Recruit and
supply smart
people
Recruit and
supply smart
people
Provide networks
and mentors
Provide ideas
incubators and
smart people
Provide R&D
partners
Provide
technology
support and
training
Accelerate new 

venture investment
Train and recruit smart people
Start Up
Economy
Growth
Economy
One view of a university’s innovation ecosystem
Source: Ed Morrison, Dale Wunderlich
Business Firm
Business firm that acts as an
expert hub
Business firm that services as a
boundary spanner
Higher educational institution
supporting the cluster
Strategic focus area that ties
together firm within a cluster
Anchor Investment
Formal Cluster
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration platforms
Open source ecosystems
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration platforms
Open source ecosystems
Our
Market Economy
Our
Civic Economy
Focus on redesigning and guiding our civic
economy
Our
Market Economy
Our
Natural Environment
Our
Civic Economy
Carolan 2005, Society, Biology, and
Ecology: Bringing Nature Back Into
Sociology’s Disciplinary Narrative Through
Critical Realism
Our
Market Economy
Our
Civic Economy
Collaboration
zone
Shared
Value
Perspective
Collective
Im
pact
Perspective
Our
Market Economy
Our
Civic Economy Zone of
Collaboration
Industrial
Commons
Perspective
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration platforms
Open source ecosystems
Strategic Planning
We have been testing an agile strategy
process designed for open networks
Strategic Doing
Dynamic
Simple
Complex
Complicated
Number of Actors
Low
Low
High
High
Source: Modified from Sheffield et. al (2012)
Number of Interactions
As we move toward networks, we move into highly
complex environments
Known
Situations
New
Situations
Existing Skills New Skills
Comfort Zone
Where agile
strategy
happens
Frustration
Zone
Command and
control
Collaboration and
trust
Hierarchies
Open
networks
Agile strategy enables us to confront complex situations
by developing new, collective skills
Strategic Doing
uses simple rules
to guide complex
collaborations to
measurable
outcomes…
59
The Ten Rules of
Strategic Doing
PURDUE AGILE STRATEGY LAB // NOVEMBER 2016
Simple rules
create a swarm
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration platforms
Open source ecosystems
Within the university: collaboration platforms
can scale trust across disciplines
18
Purdue
Core
Innovation
Lab
(Core Lab)
(iLab)
1
iLab
2
iLab
n
Innovation Acceleration Network
with Market-Facing
Innovation Disciplines
University
and College
Centers
Unviersity
Unviersity
Unviersity
University
College
1College
1
College
2College
2College
2
Colleges and
Departments
College
College
College
College 1 Departments
Existing
Engagement
Networks
Purdue
Extension
Purdue
TAP
Building platforms to scale trust and
collaboration
Company A
Company B Company C
Lockheed
D
ata
Im
port
Analytics
Team
Architecture
Team
Visualization
Team
Data
Source
Team
Your Company
Designing an open innovation network for Condition
Based Maintenance
Dec Jan Feb Mar Apr May Jun
Design sessions
Workshop
“I’ve worked with large companies trying to do
open innovation, but the Strategic Doing process
is unique. This is the most clear and concise open
innovation process I’ve seen.”
Mark Scotland
CEO, 4.0 Analytics
Time
Level of Cluster Development
Conversation shifts
Network forms
Strategic agenda emerges
Anchor investments made
Cluster continues to
invest, adapt, expand
Source: Ed Morrison, Purdue Unviersity
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration platforms
Open source ecosystems
Branding
Marketing
New Narratives
Brainpower
21 Century Talent
Workforce
Innovation
Entrepreneurship
Supports
Quality,
Connected
Places
Collaboration
Open source ecosystems focus in four areas
From these core collaborations, other characteristics
emerge
Brainpower
21 Century Talent
Innovation
Entrepeneurship
Networks
New Narratives
Quality,
Connected
Places
Collaboration
Skills
Innovative Businesses
Creative,Healthy
People
DynamicClusters
Creative Placemaking
Innovation
and
Entrepreneurship
Q
uality,
Connected
Places
N
arratives
Brainpow
er
Organization A Organization B
Organization C
Universities can design and
guide collaborations on the
platform
Quick tour of research, theory and practice
Ecosystem experiments at Purdue
Key components of a university ecosystem
Civic economy mindset
Agile strategy: Strategic Doing
Collaboration Platforms
Open source ecosystems
Thank you.
Ed Morrison
edmorrison@purdue.edu

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