Introductory slides for a workshop held at Purdue University on December 14, 2023. This workshop brought together industry representatives to identify challenges that could lead to productive collaborations with Purdue researchers.

1. Accelerating innovation through collaboration
The future of logistics
Ed Morrison | Purdue College of Engineering December 14, 2023

2. Indirect-fit Technologies
Direct-fit Technologies
economy
ecology
regulation
society
Markets & Competition
Customer of Customer
Customer
The Future of Logistics: Many influential areas need to be considered
Company
Artificial
intelligence
Multichannel-
Logistics
Digital
first
Green
fleet
Drones Micro-
Robots

3. Platforms, Innovating Networks,
Ecosystems
Existing Logistics Systems
Fragmented, Disconnected
Emerging Logistics Systems
New Enabling Technologies
Successful companies
will jump the S Curve
Challenge: Identifying relevant trends and determining their impact on the
business model
Source: Ed Morrison, Strategic Doing Networks
Next-generation logistics systems are emerging with new enabling technologies

4. Complexity of the Collaboration
Needed to Generate Solutions
Complexity of the Problem
High
High
Low
Low
Next Generation
Logistics Systems
Open Innovation for Wicked Problems
Designing next-generation logistics systems is complex along two dimensions
Source: Ed Morrison, Strategic Doing Networks, adapted from Alford & Head (2017)

5. Technical Problems
“We know how” Problems
Complex, Adaptive Problems
“We don’t know how” Problems
Analyze, Fix, Control
Traditional Management
Disciplines
Command/Control
Adaptive Management
Disciplines
Design/Do
Experiment, Learn, Adapt
Design Do
We get into trouble
applying traditional
management disciplines to
adaptive management
problems or challenges
Source: Ed Morrison, Strategic Doing Networks

6. Enabling
Technologies
Market
Opportunities
Technology in search
of a market fit
Markets in search
of technology solutions
Collaboration Platform
Our approach to adaptive
management problems
involves
fi
nding potentially
valuable collaborations
Source: Ed Morrison, Strategic Doing Networks; Antonino Ardilio, Fraunhofer IAO

7. Innovation
Research
Money
Knowledge
Purdue has developed an extensive
research system with an impressive array
of enabling technologies
Purdue’s engagement system is
designed to accelerate innovation with
industry partners
This workshop is designed
to address industry
challenges by leveraging
Purdue’s strong engagement
system
Source: Ed Morrison, Strategic Doing Networks; Antonino Ardilio, Fraunhofer IAO

8. Market Dynamics
Enabling Technologies
Infrastructure + Policy
We will explore next-generation logistics from three levels

9. The process in each of these time blocks involves these steps: