Content creation strategies that win attention, fuel engagement and drive results! Corey Perlman - 2018

1. Content Champions
Content creation strategies
that win attention, fuel
engagement and drive
results!

2. •Positive Tweets? @CoreyPerlman
•fb.com/coreyperlman
•Negative? MySpace.com
•Text Slides to 66866 for my slides

3. •Connects all digital
marketing
•Organic reach is at an all-
time low
•It’s the new SEO
•Fish where the fish are
• Social Currency
What’s the big deal?

4. •Pick your platforms
•Define your uniqueness
•Daily Categories
• Video Strategy
• Syndication
Your 2019 Content
Marketing Plan

5. Pick your
platforms.

6. •Culture?
•Community?
•Connection?
• What’s your social
identity?
Become Authentically Social

7. •Motor Monday
•Testimonial Tuesday
•WTF Wednesday
•Track Tip Thursday
•Funny Friday
•Share Something Saturday
•Race day Sunday!
Create a Weekly
Content Calendar

8. •Take us on a
tour
•Take us with you
•FB Live/ IG Live
Best Practice:Video

9. •Clips (iPhone)
•zubtitle.com
Best Practice:
Subtitles

10. •Day in the life
•Behind the scenes
•Race day
Best Practice: Stories

11. •Topical (type of car, part)
•Event (race)
• Anchor
(#ABCMotorsports)
•Trending (#PRISHOW)
•www.all-hashtag.com
Best Practice:
Use 2-4 Hashtags

12. Amplify your content

13. •Boost only the best
•Wait for a bit
•Choose your audience
wisely
•male/female, age,
location
Boost Post Best Practices:

14. •Internal engagement
•Incentivize /
Contests
•Cross pollinate
•Thank and respond
Syndication best practices

15. •What can you commit to
consistently in ‘19?
•Which platform(s) will it work best
on?
•Who are the content creators?
•What’s the monthly budget to
boost?
• How will you measure success?
Take Action!

16. •Text Slides to 66866
• corey@ImpactSocialAgency.
com
• 248-388-9788
•Who has the first question?
ThankYou!