Corey Perlman - April 2019 - Facebook, Instagram, Website, content best practices

1. Simple Digital Strategies to Get More Gigs

2. Before We Begin
• Postive:
• IG: @Cperlman
• FB: @Coreyperlman
• LI: Corey Perlman
• Negative:
• myspace.com
• Text SLIDES to 66866 #NSASpeaker

3. The Speaker Journey
• Every path is different
• Take it all in, do 10%
• Every rule is meant to
be broken.
• Why I love NSA
• The Pool

5. Get More Lines in the Water
• Twitter/Google
• Follow-up process
• Referral process
• Article process

9. Should you be on
www.websitesthatsuck.com?

10. 6 Website Pitfalls
• NoVIDEO!
• Critical info not above the
fold
• No Forrest Phrase
• No Social Proof
• Not Mobile responsive
• No Opt-in box

11. Be Clear and Concise
• 5-7 words (55 Characters)
• What you do….
• Don’t be too cute!
• Say it so Forest would
understand it.
• Share it with your neighbor.

12. Make your site mobile responsive.

13. Activity
• Find a partner
• Go to their site.
• How long did it take you to:
• Find Forrest Phrase?
• Phone #?
• Video?

14. Leverage LinkedIn
• Images
• Prof Summary
• Multimedia
• Experience
• Quality Recs

15. 500
YOUtilizeYouTube

17. Step One: Connect
• Friend
• Follow
• Connection
• Like
• Subscribe

18. Stay ‘top of mind’ without
frustration or annoying them.

19. Create a Content Calendar
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• ThankYou Thursday
• FAQ Friday

20. A Content Strategy
• One long-form per week
• Bullets become posts
• Use aVA to syndicate across
platforms

21. Engagement goes both ways

22. Beware the
shiny new social media site.

23. I’m a F.I.L. Fan

24. I’m also a video fan.
• IG/FB Live
• CLIPS
• Professional
• All of the above

26. Build Rapport with Clients

27. Make it Personal
• VIPs
• Privacy Settings
• Mix biz and pleasure

29. Earn Referrals = Holy Grail
• Create a process
• Timing is everything
• LinkedIn is the platform
for testimonials
Never let a verbal testimonial
go unpublished

30. ThankYou!
• Text SLIDES to 66866
• corey@impactsocialmedia.com
• #NSASpeaker @coreyperlman
• Who has the first question?