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The Future of Search
Date:
Author:
August 29, 2013
Wil Reynolds (@wilreynolds)
2@phillian
3
http://vimeo.com/etsy/liberty-vintage
4
5
6
“End of search as we know it”
7
What does that
mean for you?
8
Pour some out for you
9
Affiliate Marketing is Dying
10
Better off than you were 3 yrs ago
11http://bit.ly/seodiedin1997
12Reputation Problem
13
14
What to do?
15
What If Affiliate
Marketing was about
Monetizing Your…
16
Passions?
17
Platform monetization
of others passions?
18
What I did at SEER
19
Google Giveth,
Google Taketh
20
Google has always tried
to replicate human
evaluation
21
Cheese Steak
Cheesesteak
Philly Steak
Philly Steak & Cheese
Philly Cheesesteak
Philly Sandwich
A Philly
22
“Entity”
23
24
Me: “I’d like a Wiz With”
Him: “With what?”
25
Penn
Upenn
Univ. of Penn
Univ. of Penna
University of Pennsylvania
University of Penn
U. Penn
Penn University
26
Friday, July 16th, 2010
27
Get
You
Answers
Quickly
28
“I match queries to words”
To
“I match queries to
concepts & Intentions”
29
Relationships
30
31
Conversational
Search
(one result)
32
33
Is SEER Interactive
open?
34
http://bit.ly/kg-seer
@dr_pete
35
36
37
38
39
40
41
42
Friends > Strangers
43
44
45
More Impressions
46
47
48
49
50
Lower rankings for bad
mobile experience
51
52
“Responsive design is
recommended”
53
54
55
56
57
58
59
Different context?
60
What is the
experience?
61
90% Sales
10% Help
62
45% Sales 45% Help
10% Sales
63
64
Wanna know when
your flight is?
65
66
http://www.flickr.com/photos/stefantell/
Tap out?
http://www.flickr.com/photos/amberandclint/
#RCS?
http://www.flickr.com/photos/amberandclint/
#RCS?
Add Value
Build Community
Address a Need
Frank Domizio
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers
My best #RCS idea
came from coffee
74
Do #RCS?
75
When is the last time
you did something that
was memorable?
76
memorable?
77
Addressed a Need?
78
Added Value?
79
BEST Answer
on the web?
80
Google is
rewarding
brand behavior
81
Google is rewarding
community building
82
Affiliates are like guys
83
Build
something, get in a
community w/ NO
PLAN to monetize
84
Short term thinking
85
Is painful in the end
86
87
88
Best answer?
Or
Best Monetized?
The internet hates us 89
90
91
92
93
Ranking, Yes
94
Value, No
Why do we write
content like this?
95
$Makes Money$96
97
Girl, Blog links are
no-follow now
Guess I’ll stop
commenting then
ehow,
about.com,
Yahoo answers
98
We hate us too! 99
Why I like
personalized search
100
101
Rewards community
building
102
103
Why does Google
Rank Brands?
104
105
Because we
want it
106
3 years ago
Keynote
“No F’ing Shortcuts”
107
108
#RCS adding
value
109
110
111
112
113
Make Great Content
Build Community
Solve Problems
114
Then Monetize
115
You SEE Gold
116
Monetized
117
Unmonetized
118
Unmonetized
119
monetized
120
121
@wilreynolds
122
My passion is helping
you be successful
Meet me at the booth
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The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA), where Wil Reynolds (Founder, SEER Interactive ) spoke about the future of search.

Published in: Business, Technology
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The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013

  1. 1. The Future of Search Date: Author: August 29, 2013 Wil Reynolds (@wilreynolds)
  2. 2. 2@phillian
  3. 3. 3 http://vimeo.com/etsy/liberty-vintage
  4. 4. 4
  5. 5. 5
  6. 6. 6 “End of search as we know it”
  7. 7. 7 What does that mean for you?
  8. 8. 8 Pour some out for you
  9. 9. 9 Affiliate Marketing is Dying
  10. 10. 10 Better off than you were 3 yrs ago
  11. 11. 11http://bit.ly/seodiedin1997
  12. 12. 12Reputation Problem
  13. 13. 13
  14. 14. 14 What to do?
  15. 15. 15 What If Affiliate Marketing was about Monetizing Your…
  16. 16. 16 Passions?
  17. 17. 17 Platform monetization of others passions?
  18. 18. 18 What I did at SEER
  19. 19. 19 Google Giveth, Google Taketh
  20. 20. 20 Google has always tried to replicate human evaluation
  21. 21. 21 Cheese Steak Cheesesteak Philly Steak Philly Steak & Cheese Philly Cheesesteak Philly Sandwich A Philly
  22. 22. 22 “Entity”
  23. 23. 23
  24. 24. 24 Me: “I’d like a Wiz With” Him: “With what?”
  25. 25. 25 Penn Upenn Univ. of Penn Univ. of Penna University of Pennsylvania University of Penn U. Penn Penn University
  26. 26. 26 Friday, July 16th, 2010
  27. 27. 27 Get You Answers Quickly
  28. 28. 28 “I match queries to words” To “I match queries to concepts & Intentions”
  29. 29. 29 Relationships
  30. 30. 30
  31. 31. 31 Conversational Search (one result)
  32. 32. 32
  33. 33. 33 Is SEER Interactive open?
  34. 34. 34 http://bit.ly/kg-seer @dr_pete
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42 Friends > Strangers
  43. 43. 43
  44. 44. 44
  45. 45. 45 More Impressions
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50 Lower rankings for bad mobile experience
  51. 51. 51
  52. 52. 52 “Responsive design is recommended”
  53. 53. 53
  54. 54. 54
  55. 55. 55
  56. 56. 56
  57. 57. 57
  58. 58. 58
  59. 59. 59 Different context?
  60. 60. 60 What is the experience?
  61. 61. 61 90% Sales 10% Help
  62. 62. 62 45% Sales 45% Help 10% Sales
  63. 63. 63
  64. 64. 64 Wanna know when your flight is?
  65. 65. 65
  66. 66. 66
  67. 67. http://www.flickr.com/photos/stefantell/ Tap out?
  68. 68. http://www.flickr.com/photos/amberandclint/ #RCS?
  69. 69. http://www.flickr.com/photos/amberandclint/ #RCS? Add Value Build Community Address a Need
  70. 70. Frank Domizio
  71. 71. Video Project in Philly @wilreynolds
  72. 72. 11 o’clock news 6 o’clock news 3 newspapers
  73. 73. My best #RCS idea came from coffee
  74. 74. 74 Do #RCS?
  75. 75. 75 When is the last time you did something that was memorable?
  76. 76. 76 memorable?
  77. 77. 77 Addressed a Need?
  78. 78. 78 Added Value?
  79. 79. 79 BEST Answer on the web?
  80. 80. 80 Google is rewarding brand behavior
  81. 81. 81 Google is rewarding community building
  82. 82. 82 Affiliates are like guys
  83. 83. 83 Build something, get in a community w/ NO PLAN to monetize
  84. 84. 84 Short term thinking
  85. 85. 85 Is painful in the end
  86. 86. 86
  87. 87. 87
  88. 88. 88 Best answer? Or Best Monetized?
  89. 89. The internet hates us 89
  90. 90. 90
  91. 91. 91
  92. 92. 92
  93. 93. 93 Ranking, Yes
  94. 94. 94 Value, No
  95. 95. Why do we write content like this? 95
  96. 96. $Makes Money$96
  97. 97. 97 Girl, Blog links are no-follow now Guess I’ll stop commenting then
  98. 98. ehow, about.com, Yahoo answers 98
  99. 99. We hate us too! 99
  100. 100. Why I like personalized search 100
  101. 101. 101
  102. 102. Rewards community building 102
  103. 103. 103
  104. 104. Why does Google Rank Brands? 104
  105. 105. 105
  106. 106. Because we want it 106
  107. 107. 3 years ago Keynote “No F’ing Shortcuts” 107
  108. 108. 108
  109. 109. #RCS adding value 109
  110. 110. 110
  111. 111. 111
  112. 112. 112
  113. 113. 113 Make Great Content Build Community Solve Problems
  114. 114. 114 Then Monetize
  115. 115. 115 You SEE Gold
  116. 116. 116 Monetized
  117. 117. 117 Unmonetized
  118. 118. 118 Unmonetized
  119. 119. 119 monetized
  120. 120. 120
  121. 121. 121 @wilreynolds
  122. 122. 122 My passion is helping you be successful Meet me at the booth

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