A2 MEDIA STUDIES

1. Halfway EvaluationLibby, James and Issak present iSO

2. iSO’s Image
iSO was raised in Essex and found himself in love
with music from a young age, especially rap
music. iSo was influenced by rap artists such as:
Eminem, Beastie Boys and Wu-Tang.
iSO grew up in a hectic environment full of drugs
and alcohol. He was kicked out of his home at 17
years of age.
He then moved to South London living with a
friend he started to hone his craft of making
music. He became heavily involved within music
when he was discovered by Real Proviso Records’
music scouts Libby Collins and James Eagle.

3. Audience Attraction
iSO’s album cover:• iSO’s debut album will
be called ‘Identity’
• This is because as it is first
official release it will give
him an ‘Identity’
• The music is symbolic of
iSO’s identity reinforcing the
choice of name
• The use of black in the
background conforms to the
Hip Hop genre which we
identified in our research
• The dark grainy colour
contrasts the purple, red
and yellow effect
surrounding iSO

4. Eminem’s album cover for ‘Encore’ Our album cover
Both albums feature the
artist in the centre of the
album cover, we felt that
this was an important
implementation.
Both albums feature the
albums’ name in a large
text and font.
Both albums are muted in
colour schemes which
conforms to the Hip-Hop
genre.
The parental advisory logo is
present as there are explicit
words present in the tracks on
the album this is uniform to
other rap albums in our Hip-
Hop genre.

5. Audience Attraction
iSO’s Twitter Profile iSO’s Facebook Profile
Both the Twitter and Facebook
header are identical except for the
social media logo
Everything that is posted on
one social network will be
posted on the other in order
to maintain consistency

6. Our music video
Our music video is a hybrid of
performance and narrative. We have
filmed in three different urban
locations all in Chelmsford.
We also have a time lapse of the sky
to start the video.
The majority of the video is
performance which is the most
common in the Hip-Hop genre.