Background Information Beyoncé Giselle Knowles started her music career as an artist in the R&B girl group Destiny Child. Late 1990 s she became famous as the lead singer. When Destiny Child first formed there was 4, and they in got narrowed to three. The well-known destiny child is Beyoncé, Kelly And Michelle (picture on the right)They produced hit singles such as jumping, jumping bills bills bll s and say my name (linksbelow). They won a number of American music awards 2001-2005. 2001 they received 2Grammy awards one for Best R&B song say my name and best R&B vocal performance byduo or group. In 2002 they received a Brit award for the best international group. In 2005they got nominated for BET Award and in the same year won a BET Award for Best Group.They continued to win a Billboard music award 2005-2006.They also won 2 NAACP image award, 2 Nickelodeon kids choice awards, 10, Soul Train Ladyof Soul Awards, MTVAward.Destiny Child- Bills Bills Bills- http://www.youtube.com/watch?v=NiF6-0UTqtc&ob=av2e
Beyoncé after Destiny ChildDestiny Child split due to all three of them wanting to peruse solocareers. In 2003 Beyoncé released her first solo artist song, Crazy InLove Featuring JayZ, it went to the top of the pop singles charts, and wasalso voted n.o1 in the VH1 s charts. Baby Boy featuring Sean Paul alsocame number 1 in 2003, following irreplaceable became n.o1 in 2006.Her album dangerously in love hit #1 in the U.S. and U.K. eventuallyselling over 4 million copies in the U.S. and 8 million worldwide. 3 moretop 10 pop singles from the album followed in quick succession.In 2004 Beyoncé received a number of Grammys. Best Female R&B VocalPerformance, "Dangerously In Love"Best R&B Performance by a Duo or Group with Vocal for her duet withLuther Vandross for "The Closer I Get To You";, Best R&B Song,"Crazy InLove" with Jay-Z;Best Contemporary R&B Album, "Dangerously In Love";Best Rap/Sung Collaboration ,"Crazy In Love" with Jay-Z.She continued to receive awards in 2004 for Brit Awards, 2003 VH1awards for big entertainer, MTV music awards 2003 and 2004, BETawards 2004 and many more along the years.It is evident that even as a solo artist she is an amazing inspiration, andentertainer for both males and females and puts a lot of effort into hercareer to please her fans.Crazy In Love-http://www.youtube.com/watch?v=ViwtNLUqkMY
Further SuccessesAs well as successful music, Beyoncé has also had success with her perfumes. She has a websiteof her perfumes which tell her fans about the perfumes. I want women to feel sexy, strong,empowered and I want them to feel like they can conquer anything. When they walk into a room, Iwant them to feel like they can leave a lasting impression on everyone they walk pasthttp://www.beyonceparfums.com/ (when on the website click the perfumes to view informationand explore the site) Both of her perfumes Heat and Heat Rush arrived on the market in 2010and has am amazingly huge success. Late 2011 (recently) Beyoncé Knowles released her third perfume to the market called Pulse (which is also on the website) which has already bin proven to already be an massive achievement. As she has received positive feedback from her fans on twitter (view on the website) Due to Beyoncé effort thought her career she had created bold attractive advertisements from her perfumes which also widened her target audience for her perfume and increase her fan base, as the adverts is attractive and appealing to men and women, women who want to be/smell like Beyoncé and men who want the females to be/smell like Beyoncé. (links below) Heat- http://www.youtube.com/watch?v=76lPciEip3A Pulse- http://www.youtube.com/watch?v=thd1QrxX318
Film CareerIn-between Beyoncés music career she made space for a film career. In 2002Beyoncé Knowles starred in a film next to Austin powers as one of the maincharacters; Austin Powers in Goldmember. A comedy. It was a very successfulfilm and defiantly gave a boost to her career.The year after she starred in a film called The Fighting Temptations. Shestarred as one of the main characters again along side Cuba Gooding Jr, a veryfamous male American actor, who stars in mostly comedy films. The FightingTemptations was also an Comedy genre film.Beyoncé has also featured in other comedy films such asThe Pink Panther 2005, again as one of the man charactersside-by-side with Steve Martin, a well-know comedian actor.She was also the main character in the drama, musical,Dream girls in 2006 along side Jenifer Hudson and JamieFoxx, and Eddie Murphy.Beyoncé Knowles also starred in a document called Fade ToBlack in 2004 with JayZ, Mary J Blige, Missy Elliot andR.Kelly. The document was about the greatest night in hip-hop, and the greatest hip hop artist.Fade To Black Part 1 -http://www.youtube.com/watch?v=WkYVcxyOFiY
Music VideosBeyoncé Knowles is well known for herexcellent effort in performance in musicvideos and on stage. When watching hermusic videos we realise that she has avariety of performance and narrative songs,some include both. Most of her slower R&Bsongs have a narrative which is common forslow R&B love longs, however most of hersongs have an up beat; an upbeat thatchorography could be made for. In thesemusic videos, 90% of the time she is showndancing with backing dancers.Because of the divide of narrative andperformance videos I will analyse two of herlatest songs from her latest album 4 . thisalbum has a variety of songs slow and upbeat, which shows Beyoncé has a variety of 1. Beyoncé - 1+1 -R&B songs which her fans can relate to. YouTube 2.Beyoncé - Love On Top - YouTube
1. Narrative1+1 is a song that expresses her/ or a womens feeling towardsthere partner/husband. Although the video doesn t look much like astory, though the movements and lyrics it creates an narrative.Because there isnt really a visual narrative the video is kept quietbasic and abstract, so it draws more attention to the lyrics as thelyrics tell the story of the song. The plain simple background with attracts the viewers to what shes saying more then whats happening in the video Movement used throughout the video which adds to the narrative/story telling. It revels and emphasis the lyrics of the songs and how these lyrics effect her feelings and emotions.
When the music video is The black backgroundopened it immediate fades emphasis the shine andinto mid/close up showing sparkles on Beyoncé s face andher shoulders and her face. shoulders, this automatically brings attention to her as the song starts. As the song starts a close up is shown, showing more detail and facial expression which emphasis emotion and feelings to create the narrative The gold glow on her skin emphasis that she is the point view, and is in contrast with the dark background. The low key lighting tells the viewer straight away that she is centre spotlight
Close UpsClose ups are used to show emotion and facialexpressions, and in music videos this is key,especially if the video has a narrative. Close ups helpthe narrative run smooth and realistic. By the audiencebeing able to see the emotion on the artists face itlinks to the video and the song which helps theaudience of the genre engage and relate to the songlyrics and the video itself.In Beyoncé s music video, even though theres nonarrative, she is apparent throughout the video, stillexpressing the lyrics of the song through her bodymovements and facial expressions, this creates andequal effect as a video with a narrative, if not better.By having a number of close ups though out the videoand no narrative its easier for the audience to watchher and only her as there is nothing else to see, thisalmost persuades the audience to look at herexpressions and to feel what shes feeling through thelyrics and visually.As well as feelings and expression close ups alsoshow the beauty of Beyoncé, this attracts bothgenders male and females.
Extreme Close UpsThroughout the beginning of the video it is evident that extremeclose ups are continuously used to create a sexual, emotion feelingfrom the audience. As you can see by the screenshots, the extremeclose ups are of Beyoncé s lips and eyes (the two most dominate,attractive facial features on a female). The shots show the beautyand detail of the lips and eyes, this may emphasis that Beyoncé iseye candy to the media audience, females want to be like her andmales want her, so the close ups are attracting both genders of theaudience.
A few mid shots are shown within the music video to contributeMid-Shots to the wide range of camera angles that are already used. Mid shots are important shots if the aim is to show enough in the shot to see the facial expression, body posture and language. Mid shots are also used to show costume and props depending on if the music video is abstract or a narrative. As you can see on the left, snapshots from the music video that have a mid shot that I think that an effect on the music video when attracting the target audience, as well as the full audience. In this video in particular, the mid shots are used to show Beyoncé the neck and to the chest area. This is to show half of what Beyoncé s wearing almost leaving the audience half of her beauty and body leaving them to continue watching to see the rest. As this would attract males, due to her being eye candy, it also attracts females as they are engaged in fashion and clothing and would like to see what she wears tin her videos. Beyoncé is known foe her body figure and is know to show her legs and stomach, some may say it comes across as provocative and some may agree it is just part of being a beautiful female artist who also has a nice body. The mid shots also show her expressions, which keeps the audience concentrated on the lyrics and the moral of the song and so they can relate.
Long ShotsAs a result of the song being a slow love song not a lot of long shots are used, mostlymid shots and close ups are used because the emotion in the lyrics and the emotionshown through the artist gives a bigger effect towards the final video. However thereare long shots in the video (as you can see below) and these show Beyoncé full bodyas the song is quiet seductive and the shots show her and the costume used as andaddition of the genre of music. The long shots are also used to show the full effect ofthe effects and edits used towards the end of the video.
Editing & Effects Editing and effects in a music video has become an developing technique that is used widely over a range of different genres of media. Music Videos is an aspect of media that uses editing and effect the majority of the time. They create illusions as well as making the video different to the usual video expectations of that genre. For example Beyoncé s video 1+1 uses an assorted choice of effects such as cross fades, reflection, merging and some are combined. This is shown in the snapshots. These effects are used to emphasis to the audience an illusion that it s a dream, were different things are happening all at once. Cross fading and merging are two effects that allow the audience to see whats happening to places at once in a clear effective form. Reflection in this video is used to double the effect that she is in love and emphasis how happy she is, this is also combined with body movement and posture to give of this sign to the audience.
Costume&CropsAlthough there are not any crops used in thismusic video, due to it being an abstract video,crops are used a lot in R&B videos especially if thevideos a narrative. In this video there are no cropsbecause the video is simple and to the point butmuch effective by using the effects and editingtechniques.Costume change is done in every music videomostly in narratives and abstracts as it emphasisthe passing of time (past present and even future).Within this music video Beyoncé has a variety ofcostume changes from t-shirt, to shorts todresses/gowns, these all are used to emphasis thesexiness of the video and the artist. It is veryeffective as Beyoncé is known as eye candy and iswell known for her body and appearance. Althoughthe video itself is simple and has simplebackgrounds the artist and actors stand out on thebackgrounds. Her clothes are quite revealinghowever this links to the theme of the song, and itexpresses her lyrics and feeling what she is tryingto pass on to her fans and audience.
Colour ThemeThe colours used in R&B narratives areusual plain colours and textures such asblue, black, white, and the odd brightcolours (depending on the mood of themusic video) within abstract R&B musicvideos the colours are much brighter asit immediately indicates a happy joyfulsong.In Beyoncé music video, due to the darkbackgrounds her clothing stands outagainst the background colours whichdraws the viewer into just watching her.However towards the end of the musicvideo the clips are tinted as one colourbut again using the colours of the R&Bgenre (as seen of the right)The tint of red used links to the lyricsand song as its emphasising the fierce,strong woman she is portraying in thevideo.
Make love to me...when my days look low, pull me in close and dont let me go. Make love to me...so that when the worlds at war, that our love heal us allIt is common for lyrics to link to a performance or adance choreography however because 1+1expresses its narrative thought movement andlyrics the two are brought together and arecombine naturally thought the music video.The lyrics make love to me when my days look low, pull me in close and don t letme go emphasis the feelings within the song, they link to the warm slow close upmovements as Beyoncé is created as a sex symbol. Her movements show that shewants a male figure to be there for her, as well as creating sexual symbolization orlove and care.
LYRICS: If I aint got nothing, I got you, If I aint got something I dont give a damn, cause I got it with you, I dont know much about algebra, but I know one plus one equals two, and its me and you, thats all well have when the world is thru.. Make love to me when my days look low pull me in close anddont let me go make love to me so when the worlds at war thatour love will heal us all right now, baby And I dont know when Im gonna die but I hope That Im gonna die by you, hey and I dont know much about fighting but I, I know I will fight for you, hey And just when I ball up my fists I realize that Im laying rightnext to you baby we aint got nothing but love and darlingyou got enough for the both of us Beyonce-1+1
Long Shots Long shots in performance music videos are usual used for 2 main reasons, one reason is clothing. By having a lot of long shots within a dance performance it shows the costume changes and outfits the artist and dancers are in ,and the majority of the time the costume changes are noticeably changing, and a long shot shows the audience without them having to actually notice. Furthermore long shots are also use to show the routine used within the music video, it shows the atmosphere and the dance moves clearly to its audience, which is effective for the audience if they was to learn the dance routine themselves.
Close ups emphasis the same Close upsthing to its audience weather thereused in videos, films, posters,magazines ect.. They emphasis tothe audience emotion and feelings,as they show facial expressionsand facial movements (in movingimages) In performance videos it sthe same however mixed with thedancing/performing sometimes thefacial expressions show a lot morethen a narrative close up. Close ups of body parts are also shown in performance music videos to emphasis sudden movements. For example the arm clicking to the beat. Another example is the close of Beyoncé s feet as she moves them to the sound of the sound.
The mid shot on the left is more of aMid-shot long distance mid shot usual used when theres beams of lights towards or behind the object/person, it shows the shine as well and clothing, performance and expressions. Mid shots again used in all genres but used more in some. In performance videos mid shots are mostly used to show the upper part of the body showing the routine or dance moves emphasis the moves even more than if it was a long shot. Mid shots are also used to show expressions and feelings when the artist is signing, as well as showing the audience the artists feelings and emotions it shows some of the costumes or/and crops too, which gives the audience an outlook on the background and the artist or character the mid shot is of.
AnglesHigh angle shots and low angle shots are used within Beyoncé smusic video. Low angle shots are used a key stages throughoutthe song with represent power and strength. As shown below, thelow angle shots correspond with the dance moves, and makethem look more powerful.The high angle shots in the video put the audience in a godlikeposition were they are looking down on the performance anddance. The dancers and artist can be made to look insignificantand part of a wider scheme of things.
Costume changeWithin and throughout Beyoncés music video she has several costumechanges, her and her dancers. They are dressed casual at the beginning of themusic video, were we see her in a leotard and the men dressed casual andbaggy, we then see the costumes change as they become more formal andsophisticated. This can emphasis many things, however the beam lights showthat the elegant costumes are almost like a dream, and being on stage, this isevident as at the end of the music video it goes back to the first casual look,that becomes clear that its an rehearsal when she says cut .
LightingHigh key lighting and low key lighting is used inBeyoncés music video however at the beginning of thevideo its an rehearsal and the light is natural light and thevideo resumes to the rehearsal scene at the end of themusic video, in-between this several costume changesare made and the setting stays the same but with lowkey lighting and beam lights its looks like a differentsetting were its now dark with no natural light, whichgives the setting a stage feeling which links with thesmart dress changes.
PerformanceAs the music video is an Performance video, it is justas effect as a narrative or abstract music video. Thecamera angles used throughout the video showdifferent angles of the chorography. For example longshots are used, not just to show the costume andsurroundings but to show the dance routine in full,clearly long shots are more suitable for this as closeups and mid shots would not show and bodymovements. (As shown below) However close ups of body parts are also effective. Within the video close ups are shown of body parts when there moving to the beat, this emphasis the beat and the sound of the music within the video. This engages the audience and they will immediately remember the moves. Such as the clicking of the fingers, which if you watch the video will se that the clicks are in time with the beat.( As shown above) Again with the footwork; is inline with the beat of the music. (Also shown above)