The document summarizes the creation of iSO's website. It describes: 1) Using a minimalist Wix template suitable for a hip hop solo artist like iSO. 2) Designing the home page to focus on the new album and include links to stream/purchase, drawing inspiration from Kendrick Lamar's site. 3) Creating an online store with a basic product range including hats, shirts, hoodies and phone cases, priced competitively compared to established artists. 4) Developing a news page with blog posts and space to feature new releases like music videos, taking cues from Logic's site layout.

1. iSO’s website journey
James Eagle

2. Website creation
To create our website I am using ‘Wix’ which is a free website design
service. It comes with various templates to start the site with I looked
through the music category template and choose this template:
This template was the most suitable as it is
very minimalist which I identified as being
common amongst Hip-Hop artists websites.
The template was also created for a solo
artist which we need as iSO is one.

3. Home Page
• To maintain consistency I used the same
background for the website that we used for the
album cover.
• Although I didn’t add any colour effects to make
the text on the website easily visible.
• Also the Black background conforms to Hip-Hop
genre conventions
• As with Kendrick Lamar’s website I have made the
new album the focus of the website by putting it in
the centre.
• I added links to iTunes and Amazon to show how
we could advertise our album release

4. Home Page
Kendrick Lamar’s Home Page iSO’s Home Page

5. Home Page
Design sketch
iSO’s Home PageDesign sketch
I have largely stuck to my design sketch as after doing research this home page layout is the
most effective and commonly used in the Hip-Hop genre

6. SHOP PAGE
To open our store I created
four basic products:
• A Snapback
• A branded t-shirt
• A branded hoodie
• An iPhone case
• These four products will
be our ‘basic range’ of
products
• As these are products that
I identified all of our
similar artists had on their
website stores
• As the website
progresses I will add
more ranges of
products
• Until eventually there
is 30 products in total
on the website
• The products will be
ordered in rows
depending on what
range they are in and
I will make the first
row exclusive limited
edition items
All of the products on the store page have a
White background which is common on web
stores

7. Product Example
• After looking at similar
artists stores for the
website research I noticed
a lot of the products were
mainly Black
• A lot of similar artists
sell basic items of
clothing such as t-shirts
and jumpers featuring
just a logo
• Logic’s basic logo t-shirt is being sold at
$25.00 roughly £16.00 So I thought our t-
shirt should be £15.00
• As an upcoming artist all of our products
should be slightly cheaper than established
artists like Logic and Kendrick Lamar

8. Product Example
The snapback will form part
of our basic clothing range as
it features just the ‘iSO’ logo
Similarly to Logic our
snapback will only be
available in Black with an
almost identical design
Logic’s snapback was priced
at $25.00 so I decided to
price ours at £20.00 as it’s
part of our basic range

9. News Page
I have created a news page this is where the majority of
the content will go. I have written two posts to start the
blog that will be on the page.
Similarly to Logic’s home page I will make posts that have
regular instalments such as the playlist reveal post. This
will mean fans can constantly check the page for updates
The Featured Post section will be changed once
the music video is finished. I will make the title
latest release and add the music video just below it
like on Logic’s home page.

10. News Page
News page so far Design sketch

11. Countdown