Hands on with Social Media

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Hands on with Social Media

  1. 1. Hands on with Social Media @billpowell www.facebook.com/serifgroup
  2. 2. Today 1) The shift to social 2) Best practices 3) Hands-on demo 4) Questions
  3. 3. Advertising Demands ATTENTION and TIME Flickr photo by DCPhotoSeeker
  4. 4. Flickr photo by joshandrebecca
  5. 5. Flickr photo by notic
  6. 6. Turn Strangers into friends, and friends into customers. —Seth Godin
  7. 7. Is technology the barrier? Flickr image by Write From Karen
  8. 8. SOCIAL NETWORKING BUSINESS LUNCHES ISN’T NEW. EXCHANGING CARDS NETWORKING EVENTS GOLF OUTINGS CHAMBER EVENTS Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
  9. 9. It’s a process of building It’s a process of relationships. Facebook and building relationships. Social media isjust the tool. Twitter are just tools.
  10. 10. Engage (def.) Occupy, attract or involve (someone’s attention)
  11. 11. PUBLIC RELATIONShips 1) Talk with, not at. 2) Listen and interact. 3) Interact online like you do offline.
  12. 12. Twitter and Facebook: Warm up your leads Give a face to your business Build relationships and grow your offline network Get to see the up and coming news trends first!
  13. 13. 1) Be authentic 2) Find your voice 3) Interact 4) Leaving a legacy
  14. 14. Have reasonable expectations. Don’t expect immediate results.
  15. 15. Hands On & Questions

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