Developing Adventism
In and Through Social Net works
              Bryan L. Collick
 Global Internet Evangelism Net work 2007
What is a social net work?
A connecting point
Built around a theme
Community-driven
Examples of Online SNSs
 (Social Net working Systems)
Orkut
Cyworld
43 Things
Offline Similitude
Playground
Town Square/ Marketplace
Early Christian
    Church
Adventist Presence
   & Potential
SNSs help us tell
  our story
SNSs shape our way of thinking
SNSs go where we go
SNSs put the member first
Potential Gains:
  opportunities for insight


insight through user opinions
insight through user suggestion
insight throu...
Potential Gains:
 opportunity for credibility



by giving voice, power to the individual
by being perceived as a listener
Potential Gains:
opportunity for awareness


seeing how the church operates
quot;buying stockquot; in the organization
kno...
Potential Losses:
perceived loss of authority
not congruent with quot;megaphone
disseminationquot;
what happens when the n...
Potential Losses:
        loss of opacity


ideas submitted, response expected
indirect responses imply a greater
allegian...
Potential Losses:
ramification of proprietary SNSs
  pitting yourself against the already-
  established, well-funded defau...
Discussion
Developing Adventism In And Through Social Networks
Developing Adventism In And Through Social Networks
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Developing Adventism In And Through Social Networks

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A workshop given at the 2007 GIEN Forums held at Newbold College in Bracknell, UK.
Introduction for communication leaders to the principles of online social networking while pointing out items of importance for evaluation of these communication vehicles.
All photos courtesy flickr users with creative commons licensing.
chart from Businessweek online
map from xkcd.com

Published in: Economy & Finance, Spiritual
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Developing Adventism In And Through Social Networks

  1. 1. Developing Adventism In and Through Social Net works Bryan L. Collick Global Internet Evangelism Net work 2007
  2. 2. What is a social net work?
  3. 3. A connecting point
  4. 4. Built around a theme
  5. 5. Community-driven
  6. 6. Examples of Online SNSs (Social Net working Systems)
  7. 7. Orkut
  8. 8. Cyworld
  9. 9. 43 Things
  10. 10. Offline Similitude
  11. 11. Playground
  12. 12. Town Square/ Marketplace
  13. 13. Early Christian Church
  14. 14. Adventist Presence & Potential
  15. 15. SNSs help us tell our story
  16. 16. SNSs shape our way of thinking
  17. 17. SNSs go where we go
  18. 18. SNSs put the member first
  19. 19. Potential Gains: opportunities for insight insight through user opinions insight through user suggestion insight through obser vation of usage, your site & elsewhere
  20. 20. Potential Gains: opportunity for credibility by giving voice, power to the individual by being perceived as a listener
  21. 21. Potential Gains: opportunity for awareness seeing how the church operates quot;buying stockquot; in the organization knowledgeable, involved people = leaders
  22. 22. Potential Losses: perceived loss of authority not congruent with quot;megaphone disseminationquot; what happens when the narrative chosen differs from the administrators wishes? community leaders can be as vital as creators/admins
  23. 23. Potential Losses: loss of opacity ideas submitted, response expected indirect responses imply a greater allegiance to another community
  24. 24. Potential Losses: ramification of proprietary SNSs pitting yourself against the already- established, well-funded defaults (why adventist?) perceived as exclusive, unwilling to support existing net works suceptible to anti-sites, isolated spamming
  25. 25. Discussion

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