Riding the Big Data wave and listening to the Voice of the Citizen


Published on

Presentation to the Future Social Government Australia conference 24-26 September 2012 Canberra. This presentation explores how to leverage Big Data for public sector organisations.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Riding the Big Data wave and listening to the Voice of the Citizen

  1. 1. Future Social Government AustraliaCanberra Mon 24 September 2012 Riding the Big Data Wave and listening to the Voice of the CitizenDarren SharpSenior ConsultantResonate Solutions+61 (0)419 314 655Twitter:@dasharp
  2. 2. Resonate Solutions • Managed online communities • Closed-loop feedback programs – NPS • Social Media Monitoring & Analysis • Social Media Strategy
  3. 3. http://egovau.blogspot.com.au/2012/05/modelling-open-data-new-visualisation.html
  4. 4. http://worldbank.tumblr.com/
  5. 5. http://urbmet.org
  6. 6. http://www.wunderkammerpoetry.com/2009/10/sparkleface.html
  7. 7. Managing the flood of Big Data in Digital Marketing http://bit.ly/MsB5MW
  8. 8. How much data is createdevery minute?• 2 million Google queries• 684,478 pieces of content shared by Facebook users• 100,000 tweets• 27,778 Tumblr blog posts• 3,600 Instagram photos• Over 200 million emails• 571 new websites created http://on.mash.to/MsAYRk
  9. 9. The Feedback Economy Big data, continuous optimization, andreplacing everything with data pave the way for something far larger, and far more important, than simple business efficiency. They usher in a new era for humanity, with all its warts and glory. They herald the arrival of the feedback economy. Alistair Croll, The Feedback Economy O’Reilly Media 2012
  10. 10. The Big Data Supply ChainAlistair Croll, The Feedback Economy O’Reilly Media 2012
  11. 11. Web 3.0 – Filtering Social StreamsNova Spivack• Social streams are quickly becoming key drivers for how content on the Web is found.• But how are things found in social streams? It turns out existing search engines, like Google, are not well- suited for searching the stream.• The ability to filter the stream for just those subsets of messages you actually care about is going to be absolutely essential in coming years. http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream
  12. 12. How to ride the wave of citizen data? Online Communities Facebook Contact Centre Surveys Forums Blogs Twitter Emails
  13. 13. ResonateCustomer insight & action platform – across all customer feedback… Customer Experience Monitor Collect Act Discover Improve email twitter blogs Customer Data NPS comments structured forum unstructured COMPLAINTS identity surveys voting facebook Anon. contact centre transcript voice to text Enterprise Data
  14. 14. Qual + Quant = ValueWhat is being said… In what context…
  15. 15. Insight & Action Cycle Listen Improve Act Discover
  16. 16. http://www.weforum.org/reports/big-data-big-impact-new-possibilities-international-development
  17. 17. http://www.unglobalpulse.org/projects/twitter-and-perceptions-crisis-related-stress
  18. 18. SwiftRiver’s Goals• SwiftRiver empowers non-profits, NGOs, governments, who wish to speed up the processing of data during emergency events.• It enables the filtering and verification of real-time data from channels like Twitter, SMS, Email and RSS feeds.http://ushahidi.com/products/swiftriver-platform/
  19. 19. http://www.gvfi.org/index.php
  20. 20. http://www.economist.com/node/21553006
  21. 21. Data for the public good To create public good from public goods — the public sector data that governments collect, the private sector data that is beingcollected and the social data that we generateourselves — we will need to collectively forge new compacts that honour existing laws and visionary agreements that enable the new data science to put the data to work. Alex Howard, O’Reilly Media 2012
  22. 22. Thanks!Darren SharpSenior Consultantdarren.sharp@resonatesolutions.com.au+61 (0)419 314 655Twitter:@dasharpwww.resonatesolutions.com.auConversations. Communities. Collaboration.