CIPR Social Media Conference 2013 - Adam parker

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CIPR Social Media Conference 2013 - Adam parker

  1. 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  2. 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Understanding Social Capital
  3. 3. #CIPRSM Investment in social relations by individuals Definition [maintain your resources] actions. Nan Lin, Family Professor of Sociology at Trinity College Duke University through which they gain access to embedded resources [wealth, status, power, information] to enhance expected returns of instrumental [political, economic or social] or expressive
  4. 4. #CIPRSM • Authority • Reputation • Potential to influence • Access to information • Feeling of wellbeing Benefits we observe
  5. 5. #CIPRSM • Takes time to acquire • Relevance is everything • Not transferable • Social media is only one way we can acquire and utilise it • Real world elements are crucial Considerations

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