How to use social sciences to
manipulate communities
Richard Millington
www.feverbee.com
richard@feverbee.com
@RichMilling...
The big migration
Technology is not the only tool in the
community professional’s toolkit
The blueprint
Emotional
connection
Fulfilment
of needs
InfluenceMembership
Sense of community
Membership
Raise the boundary to being an
accepted member
Encourage more personal investments
Rituals/traditions
Use common symbols t...
Influence
Provide opportunities for members to
have influence
Amplify the influence members do have
Action Points
Satisfying Needs
Emotional connection
Initiate and highlight the most
‘hardcore’ discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic...
www.en.wikipedia.org/wiki/talk:Star_Trek_Into_Darkness
People join a community for one reason,
but they participate for another
Information Needs
Social Needs
Ego
Validation
Efficacy
Self-esteem
Making Friends
Shift the balance towards
self-disclosure discussions
When people join your community,
socialise them
Social Identity Theory
People participate more in
groups that appear successful
www.course.feverbee.com.au
Sign up for our community management
course in Australia with Quiip
Questions?
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Co...
Upcoming SlideShare
Loading in …5
×

2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Communities

474 views

Published on

If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?

These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.

This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Communities

  1. 1. How to use social sciences to manipulate communities Richard Millington www.feverbee.com richard@feverbee.com @RichMillington
  2. 2. The big migration
  3. 3. Technology is not the only tool in the community professional’s toolkit
  4. 4. The blueprint
  5. 5. Emotional connection Fulfilment of needs InfluenceMembership Sense of community
  6. 6. Membership
  7. 7. Raise the boundary to being an accepted member Encourage more personal investments Rituals/traditions Use common symbols throughout the community Action Points
  8. 8. Influence
  9. 9. Provide opportunities for members to have influence Amplify the influence members do have Action Points
  10. 10. Satisfying Needs
  11. 11. Emotional connection
  12. 12. Initiate and highlight the most ‘hardcore’ discussions Encourage self-disclosure discussions Allow non-essential/off-topic discussions Action Points
  13. 13. www.en.wikipedia.org/wiki/talk:Star_Trek_Into_Darkness
  14. 14. People join a community for one reason, but they participate for another
  15. 15. Information Needs
  16. 16. Social Needs Ego Validation Efficacy Self-esteem Making Friends
  17. 17. Shift the balance towards self-disclosure discussions
  18. 18. When people join your community, socialise them
  19. 19. Social Identity Theory People participate more in groups that appear successful
  20. 20. www.course.feverbee.com.au Sign up for our community management course in Australia with Quiip
  21. 21. Questions?

×