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Social Media and Marketing

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My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.

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Social Media and Marketing

  1. 1. Social Media Marketing Part 1: Definitions and Decisions Maggie Hyde @MaggieHyde maggie@flyingbridge.net
  2. 2. Marketing is the activity, set ofinstitutions, and processes forcreating, communicating, delivering, andexchanging offerings that have value forcustomers, clients, partners, and society atlarge. AMA
  3. 3. “Public Relations helps an organizationand its publics adapt mutually to each other.” PRSA
  4. 4. Advertising is a form of communicationused to persuade an audience(viewers, readers or listeners) to take someaction with respect to products, ideas, orservices. Wikipedia
  5. 5. Interruption MarketingMarketing communications that disrupt customers activities @GapingVoid
  6. 6. NOTIdina Menzel!
  7. 7. Permission MarketingCustomers agree to be involved in marketing activities
  8. 8. Less marketing and advertising and more storytelling
  9. 9. YOU Your AdvocatesFuture Converting Customers Skeptic. (there’s one in every group)
  10. 10. “We call it real-time serendipity” Facebook CEO Mark Zuckerberg
  11. 11. Social Media Is AboutCreating the ChanceWith Relative Content
  12. 12. So where do we start?
  13. 13. Social Media Planning: 1. Discovery 2. Strategy 3. Implementation 4. Analytics
  14. 14. Step 1: Discovery Social capacity Target Audience Objectives Governance
  15. 15. Step 2: StrategyListen Tools Content
  16. 16. Step 3: Implementation
  17. 17. Would you do that IRL? http://tinyurl.com/social-norms-2010
  18. 18. What are you trying to do?
  19. 19. …What are you actually doing?
  20. 20. Social Media Goal Setting
  21. 21. Step 4: Analytics
  22. 22. Social Media Marketing Part 2: Methods and Tools Maggie Hyde @MaggieHyde maggie@flyingbridge.net
  23. 23. 10/31/2011 Flying Bridge Technologies 35
  24. 24. What’s Twitter? Way to get informationWay to share information
  25. 25. Why is it important?1 billion tweets are sent per week~ kissmetrics+100 million active global users~ Twitter6,939 tweets per second~ kissmetrics
  26. 26. 1 in 5 Tweets mention a product or brand
  27. 27. World Twitter Trends of 2011 AH1N1 Mubarak Cairo PrayForJapan Chernobyl Libia/Libya Fukushima William & Kate Gadafi RIP Steve Jobs
  28. 28. How it works Set up an Account Create a Profile Follow others and Get Followers Read / Post Tweets10/31/2011 Flying Bridge Technologies 40
  29. 29. TWEETRETWEET@ REPLY HASHTAG 10/31/2011 Flying Bridge Technologies 41
  30. 30. FollowingPeople that you Follow FollowersPeople who Follow You
  31. 31. Lists You can have up to 20 Public or PrivateOther’s can Follow your public lists
  32. 32. HashtagsIndexing or categorizing Tags Keywords for searching
  33. 33. Grassroots effort to convince Chiquita BananaCompany CEO to move headquarters to CLT#Bananas4CLT
  34. 34. ore than 800 million active usersverage user has 130 friendsverage user is connected to 80 community pages, groups & events
  35. 35. Facebook Accounts can be… A Profile for a single personA Group of people in a community
  36. 36. Or a Page for …
  37. 37. Facebook is: Sharing Discovery Games Calendars Locations Brands Lifestyles …LIFE STREAMING AND SHARING10/31/2011 Flying Bridge Technologies 56
  38. 38. More than 10 million usersOver 1 billion items shared & receivedper dayGoogle +1 button is “being served 2.3billion times a day”
  39. 39. 10,000,000 Users3 Million check-ins per day500,000 Merchants (August 2011)
  40. 40. Create your AccountFind Friends
  41. 41. Check-in to Events, Venuesor Locations
  42. 42. To Do Lists
  43. 43. Users currently checked-in Tips from other users
  44. 44. My Favorite Resources: Mashable.com SocialFresh.com SEOMoz.com
  45. 45. Connect with me! @MaggieHyde http://linkedin.com/in/MaggieHyde http://facebook.com/MaggieHyde maggie@flyingbridge.net FBTI.net (Flying Bridge Technologies)
  46. 46. Credits• blog.twitter.com• http://www.marketinggum.com/twitter-statistics-2011-updated-stats/• http://blog.kissmetrics.com/twitter-statistics/• http://www.slideshare.net/randfish/inbound-marketing-is-all-connected• Social Media Strategy: Mark Smiciklas:http://www.slideshare.net/msmiciklas/social-media-strategy-2617424• Social Media Icons: http://www.smashingapps.com/2010/03/08/the-ultimate- fresh-collection-of-high-quality-free-social-media-icon-sets.html• Discovery: http://notdiscovery.wordpress.com/2011/03/07/disoveries/• https://www.facebook.com/press/info.php?statistics• http://searchengineland.com/google-twitter-flaunt-social-stat-its-like-2003-all- over-again-85887• Cartoons: http://gapingvoid.com• http://articles.businessinsider.com/2011-08-02/tech/30097137_1_foursquare- users-merchants-ins

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