1. MARKETING
STRESS
MANAGEMENT
DR.
SHRINIWAS
KASHALIKAR

2. Stress is universal!
With increasing awareness or rather anxiety
about of stress (due to inadequate and
inappropriate understanding of the concept);
the offers, advertisements, marketing and
demand for the enticing, exotic and often
escapist ways of stress management, stress
relaxation and stress relief; have grown
exponentially. This phenomenon is neither
condemnable nor abnormal. This is a natural
and somewhat insecure reaction of the
businessmen and the consumers! Only thing is;
this phenomenon has added to the stress; rather
than helping us in reducing or managing it!
This has made the marketing of stress
management; very easy and profitable!
The business of stress management is
flourishing! All the Stress Management
workshops, lectures, counseling and other exotic

3. stress buster products such as drugs; and the
facilities/amenities such as spas and other
equipments and accessories are sold quickly and
extensively! This is partly because of their “easy
to purchase and practice” nature and their
tangible personal benefits!
But these personal benefits are deceptively short
lasting and most of the times counterproductive.
Because of this mercenary nature; this highly
hyped “marketing stress management”; fails
miserably in solving the root causes of stress and
managing the stress effectively. As a result; the
vast majority of people in the world, the buyers,
consumers or customers of stress management
and also the delirious “stress Management
professionals and businessmen” become
miserable!

4. The Total Stress Management, Superliving or
Holistic Health; on the other hand; involves
“simultaneous blossoming of individual and
global conscience” and hence, “the marketing of
this genuine and Total Stress Management” is
quite difficult or rather impossible!
Total Stress Management (Superliving or
Holistic health) involves a rather “Non-
glamorous” “Non-tempting” and “Uphill”
transition from pettiness to profundity!
Further, the core of this progress viz.
NAMASMARAN is freely available to anybody
and everybody at no cost whatsoever and hence;
is un-saleable and un-buyable!
Total Stress Management (Superliving or
Holistic Health) is thus; beyond the concept and
practice of marketing!

5. Well! The Truth need not be and can not be
marketed; it manifests universally through
NAMASMARAN itself and the resulting
SUPERTRANSACTIONS! The corollary also is
true that whatever is vehemently hyped, marketed
and sold is not Truth; and not Total Stress
Management!