1. Front cover analysis
The cover line is in a sans-
serif typeface which creates
The image stands out because
an informal tone. It’s in
its amusing and comical
block capitals so it stands
which makes the audience
out and the size of the
think it’s a fun, exciting
typeface makes it stand out
magazine. Its unusual as the
as well. The colour of this
models are not usually
cover line also ties in with
portrayed as ‘ugly’ on the
the colour scheme of the
cover of a magazine and are
magazine.
normally airbrushed and
perfected, but this looks like a
spontaneous and unafraid to
show their fun side sort of
The masthead is not
model which is refreshing to
covered by the models head
see.
because the reader should
be able to know what the
name of the magazine is.

2. Simple layout, so its easy to The general vibe that you
read and quick to find what might get from this
you’re looking for. The magazine cover is that it’s
backround is an off white aimed at a young female
colour which makes it quite audience because of the
difficult to read the white stylish and chic style. The
writing, however the main image is one of the
masthead manages to catch most widely recognisable
your eye because its mainly models, Kate Moss, which
in front of her coloured hair. could suggest that this
magazine is very popular
and high earning as they
can afford to use one of
The skyline at the top of the most famous models in
the page is almost the world for the front
impossible to read cover photoshoot.
because its so small so its
really unclear and
definitely should be made
larger and using a different The institution of this magazine is a
font colour. However, using commercial institution. This is shown by the
a different colour might barcode and price being placed on the front
detract from the overall cover, showing that this is a popular magazine
style. which is sold in many shops.

3. It seems as though the The body copy is all
genre of this magazine is positioned to the left of
fashion because the the model which doesn’t
model is wearing an distract any attention
outfit that could be from her. The text is
considered highly unique mainly names of artists
and stylish and also the and general celebrities
fact that she has a really which the magazine
quirky hair colour could consists of articles based
suggest that its aimed at on. The puff is a phrase
a younger audience, saying “Let me be your
maybe 16-25 year old fantasy” which is trying to
females because that is grab the audiences
the stereotypical age for attention because it
rebellion against sounds inviting and
common fashion. pleasant.
The masthead is really eye catching and bold because it’s in a
textbox which is a contrasting colour to the rest of the cover which
hardly consists of barely any dark colours. The masthead reflects the
genre of the cover because its simple but effective as it uses capital
lettering and a bold Arial narrow font which is the same throughout
all the text.

4. The model has an
unusual expression for a
magazine cover as there
usually portrayed as
quite serious and sultry.
There's a lot of energy
within this front cover so
this means its probably
aimed at a younger
The teaser runs across the audience. Her
page in a diagonal line in a positioning is central on
really bold white font. It the page but it doesn’t
conveys excitement to look the same as other
tease you to find out what magazine covers
its about. The unorganised because she looks like
manner in which it of she stands out from the
page.
The image used is a medium long shot, this is because the model has been
photographed to be viewed from further away. The model in this image is wearing
clothing you wouldn’t normally see, this is shown because there insanely bright and
over dramatic, this is usually associated with people who are fun and energetic.

5. The masthead is in bold block The model is standing in front
letters which makes it stand of the billboard to signify
out even though it’s mostly importance, and that he is the
behind the models head. main feature of the magazine.
Writing that stands out to the He is glamorized, and also
reader, with a sold sans serif under a strong key light. His
type face in upper case facial expression is seductive,
crossing from side to side in and the position of his hands
approximately size 40. Use of emphasise this. This could
white and grey infill colour, appeal to both men and
which makes billboard women. The cel lines are in
dominate the page. white, which is a calming
colour, as well as the majority
of the text being in capitals,
The colour of his shirt lining also matches the which makes the image front
typeface which adds to the monochrome look of stand out even further
the front cover. The black shadow used adds a
masculine touch to the magazine, and could . The male model portrays a negative representation of
therefore mean that the magazine is targeting young adults, as he is smoking a cigarette and also has a
men. Furthermore, the use of the words “Teenage punky fashion sense. His stance and the way his head is
Takeover” stands out to the reader, as it could positioned directly forward signifies that he is control and
mean that it’s aimed at teenagers/young adults, is successful in the competitive magazine industry. Some
and the “Takeover” could suggest that it’s cel lines standout such as “Heidi Sliming” with further
implying teenagers are in power. It gives off the details featured below. The cel line of “Teenage Takeover”
connotation that if the member of the public stands out to the reader immediately.
purchases this magazine, they find out “exclusive
information.” They are buzz words.

6. Contents page analysis
The colours white and black
have been used consistently
from the front cover. Also the
larger image of a band shows
that they are quite a serious
band despite their scruffy
appearance. This is shown by
the serious expressions of the
band and the way they are
posing for their photograph.
This magazine is
aimed at an audience
of mainly young
males aged 18+ who
are interested in rock
and independent
music. It is aimed at The ideology behind this magazine is
this audience as these to promote pop, rock and indie music.
are the usual type of This is shown by the variety of bands
the people who listen that are featured within the magazine
to this music. and within different articles.

7. This is the contents page of
GRAZIA magazine. It is simple
It is a simple lay out and yet effective. There is one
has a very plain dominant image instead of
background and the many, this could be the main
colours are very focus of this issue and so is
passionate colours, giving a preview of what is to
again showing the come. This contents page
characteristics of the shows us a lot about the reader
model GRAZIA reader. of GRAZIA we can see they are
elegant and fashionable and
always up to date with the
latest styles.
The small picture on the The actual contents is very
bottom right hand corner simple and basic set out, not in
shows us a preview of an chronological order. Showing
important topic in this us that this magazines reader
issue, the reader can see doesn't need everything to be
the main focus of this set out simply they are an
issue again. intelligent person.

8. ‘Q’ magazine does not concentrate The reader can tell that
it's contents page on just one this is the contents
feature. Instead, different images page due to the typical
of things related to the features conventions such as
down the right of the page are page numbers, feature
shown. By doing this it shows the headings in a bold text,
reader more of what is featured in information under the
the magazine and not just the one heading about that
main feature on the front cover as feature and also,
the reader is already aware of this images relating to one,
feature due to it being the first or more, of the
thing they notice when they see features in the
the magazine. The images are also magazine.
arranged in a collage layout,
making the reader relate to the
magazine more due to the layed
back feel it is connoting as it gives
off a vibe that they have just
placed the images wherever and
not given too much thought into it, Placed under each sub-title is a italicised description of
giving the impression of being what will feature in that certain article. The descriptions
effortlessly cool. vary from long to short, still, in each case, not giving too
much away about the content, pulling the reader in and
urging them to read further.

9. Features an Index which would
The colours black, white and red have been
allow the audience find a
used consistently throughout the contents
particular band of interest.
page, this is because these colours are used in
There are page numbers so the
the NME logo.
reader can easily find what
they are looking for within the
magazine. There is also an
This magazine is aimed at
advertisement for a
males aged 18+, this is
subscription to the magazine
because they are the type of
at the bottom of the contents
people usually interested in
page, this uses language which
the genre of music this
tries to convince the reader to
magazine is aimed at.
buy a subscription.
The institution of this
magazine is a commercial
institution this is shown by the
advertisement for a The ideology behind this magazine is music,
subscription at the bottom of this is shown by the image of a venue and the
the page that shows that this title of the main story which is about the
a popular magazine and is sold venue in the image.
in many places.

10. The idea of the contents page is to show what The background is
is inside the magazine, but not giving too much red and the font is in
information away to the reader. white, these are
In top right corner is the date, issue and clashing colours so it
the price of the magazine, which helps makes them more
This contents page is readers keep in track of what’s what with appealing to the
very informative for which magazine. reader.
the reader. It has
obvious guidelines
and page numbers for On the left side of
the reader to find the page we have
their way through the the features and
magazine. fashion, which is the
key subjects inside
the magazine, it is in
At the top right of the page
white and in a small
there is the main title of the
font style.
contents page, and uses the
same editing as the other titles.
The main and only image on
the page is big, which covers
the whole page meaning it is
The font of the title ‘CONTENTS’ is bold the major and most
and stands out catching the viewers important subject inside the
attention. The main titles are in white magazine.
which is eye catching and reflective.

11. Double page spread analysis
The language used in this article is very informal This magazine is part of a commercial
and not very complex which shows that it is institution this is shown by the
aimed at younger people who may not be as magazine logo shown in the top left
intelligent. There are also a lot of images and not hand corner which reinforces what
much text. magazine you are reading.
This magazine is obviously
The ideology
aimed at people who are
behind this
interested in rap music, this
magazine article is
is shown in the images by
to review live
the musician being urban
music, which is
dressed and behind a
obviously a
microphone. He is obviously
regular article in
taking himself quite
this magazine.
seriously, this is shown by
This is made
the aviator sunglasses the
obvious by the
singer is shown to be
interview with
wearing and the way he
We can tell that this is aimed at mainly young this musician.
Is posing.
male audience This is made obvious by the
lack of text and the simple and informal
language used and the large amount of images
used.

12. There is only one small column for text which
This double page spread is taken from
means that the text used is specific and links to
a magazine from a commercial
the picture. The language in the article is quite
institution although it can't be seen by
formal and uses some complex words. This
just this article.
shows that it may be for people who are older.
The dark colours
used in this article This double page
show that it is spread layout works
quite a serious and links really well
article and the with the type of
black and white music genre that it is
image also shows aimed at. Dark
that it's serious colours are used
and aimed at an which links in well
older audience. with the Rock music
The artist in the in which the
image has lots of magazine is mainly
tattoos and is about
Because the language that has been used is
fairly young this
formal and the words are more complex this
relates to the
shows that the magazine which this article has
genre of rock
been taken from is aimed at an older audience
music which this
who are interested in rock music.
magazine is about.

13. As the band shown in this double page spread Because the band is called The
are called The Teenagers it is presumed that Teenagers it is presumed that their
their music is aimed at young people aged 14- music is aimed at young people aged
18. Because of this there isn't too much text 14-18.
within this article as young people aren't
usually interested in reading lots of text. The blue used over
the text is some parts
is used to make the
You can tell that this text stand out and
magazine is part of a attract the reader's
commercial institution attention. Also the
because of the small contrast between the
advertisement for the blue and the white on
NME website at the the page looks cool
bottom of the page. and modern. The
band shown in the
main image look quite
Because of the small box on the left titled scruffy which relates
'Need To Know' it is shown that the ideology of to the genre of indie
this double page spread is to introduce this and shows that the
band to the reader and give them information band is young and
about a band the reader may not of heard of appeals to young
before. people.

14. This pull quote is telling readers I think this double page spread is The use of bold and
that she's not everything that evenly laid out and that both the capitals turns
people say she is which also links image and text lead this spread
in to what the article as a whole this quote into a
as I think they are balanced headline. The
is trying to say. Also to me this is
because the image and font of VALS of this magazine
a very personal quote from her
whereas I think it would lose its the pull quote stand out as soon is quite
point if a quote from someone as you turn the page to this. calm as this image isn't
else covered this page. That fact This quote is made eye catching portraying a wide
that the journalist has only use through the font, as the letters range of emotions etc.
one large image on this DPS are different sizes e.g. in the
I think the values are
makes a bigger emphasis on her word „people‟ it has been made
as a person as they don't include with the P and O big and then
the interest in Lily
little pictures of her, maybe there's a small L and this is used Allen as a solo artist
performing etc. in every word of this quote. and it just seems to be
a general interview on
what's going on with
her at the moment,
what are her plans for
the future and
personal sides to her
lifestyle.

15. The masthead contains the word Contents. The
The first page of the contents contains a fairly
letters are spaced out, creating a sophisticated
simple layout. It has a masthead, main image,
effect. The font here is black. Both the white
contents and another small image. The main
and the black work well against the red to
image is of cover star and magazine dedicated
create effective contrasting. It is easy to read
John Lennon. The image, like the cover image,
and the white and red appear brighter against
is taken in black and white.
each other.
This magazine
This denotes attracts a niche
grieving and time market of
passing. It also has predominantly
further males between the
connotations with ages of eighteen to
the age of the forty. It can also
photograph. It is a appeal to women,
mid-shot to long- but not in the
shot of him and he same magnitude as
is sitting on a men.
rocking chair. This
is interesting as we He has a disturbing look on his face, solemn and
typically associate mysterious. This adds weight to the black and white
rocking chairs with theme, the image looks almost spooky. Further
elderly people, juxtaposition includes the connotations associated with
the rocking chair and the youth of Lennon when the
photo was taken.