1. Masthead –The masthead is situated across the top of Comment on how the design of the magazine cover attracts the target audience: Coverlines –The coverlines are fairly small and don‟t
the cover, straight away attracting the audience. The really attract a reader that much. However, because
style of the letters in the masthead looks smashed the coverlines are bright colours and fairly bold they
and broken, creating the impression that they have stand out a fair amount on a plain background. This
been hit by something. This relates to the genre of the will attract the reader but not as much as they would
magazine, rock, as the genre could be described as if they were bigger in size.
different to people who listen to other genres like pop
music. The masthead is very attractive to the target Colour –The main colours used are white, red, yellow
audience and is one of the first things that the reader and black. The colours stand out greatly within the
may see at first glance of the cover. The way that the cover and relate to the target audience and the
masthead is white contrasts against the bright red genre. This is because the colours are loud and
hair of the person in the main image, making the noticeable and the rock genre could be described as
masthead stand out and grab the audiences, and loud and noticeable also.
maybe even just somebody passing by attention.
Photography Lighting –The lighting on the cover is
Main image –The main image on the cover is a well- fairly light and bright, making the main image stand
known rock artist from a popular rock group. This out on the cover. It informs the reader that the
straight away attracts to the target audience as they person on the image is the main story as the light
will probably known him already. His pose in the seems to focus on him in comparison to the other
image may attract the audience as he looks fairly images.
shocked about something. This may make any
Typefaces –The text throughout the cover is mainly
audience wonder what he is shocked about and make
block, sans serif text. This represents the harshness
them want to buy the magazine. In the image, the man
and sharpness of the genre, relating to the target
has a direct mode of address. This helps the reader
audience. The text that is used to present
connect with the audience. But, the way that the
„KERRANG!‟ is a broken and smashed style. This
masthead overlaps the main image makes the main
represents the rocky style and genre of the
image seem a lot less dominant on the cover as the
magazine, again relating to the target audience.
reader will be attracted to the masthead first.
Model credit –The models actual name is not House Style –In the cover there is a lot going on and
presented on the cover, just the name of the group he generally the reader may not know where to look as
is from „My Chemical Romance‟. Although somebody things look cramped into the cover. The cover is very
in the target audience may recognise the person in loud and although some people may find it difficult
the main image, somebody who doesn‟t won‟t know to read and process, it reflects the genre of the
who the person is so this may not make them want to magazine which attracts the target audience.
buy the magazine whereas if the name was there, the However, people who aren‟t in the target audience
model is made more familiar with the public who see and people passing by may find the cover far too
the magazine. overwhelming and in their faces.
Main cover line –The main cover line takes up a large
amount of the page and attracts people passing by as
well as the target audience. It reads “THIS IS REALLY
SCARY!” This makes the reader suspicious of what is
in the magazine and has them wondering what is
scary and why it is scary. This will make the reader
want to read more and find out what it is.