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PBS Annual Meeting : Beyond Social Media 101


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A presentation give by myself and Kevin Dando from National PBS HQ on "Moving Beyond Social Media 101" in the community broadcasting space. Check out more of it by searching #PBSam on Twitter.

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PBS Annual Meeting : Beyond Social Media 101

  1. 1. Beyond Social Media 101 <ul><li>On Twitter: </li></ul><ul><li>David Neff (@daveiam) </li></ul><ul><li>Kevin Dando (@kdando) </li></ul>
  2. 2. Tips & Tricks for the “Beyond Social Media 101” Audience <ul><li>On Twitter: </li></ul><ul><li>David Neff (@daveiam) </li></ul><ul><li>Kevin Dando (@kdando) </li></ul>
  3. 3. YouTube <ul><li>Put your Web site’s link at the very beginning of the video description. </li></ul><ul><li>Regarding YouTube comments: we strongly recommend either not allowing them or turning on comment moderation. Do NOT let comments go in to your YouTube channel unmoderated. </li></ul><ul><li>Consider TubeMogul for syndicating your video. (Can schedule video uploads, helpful metrics and more.) </li></ul>
  4. 4. Facebook
  5. 5. A troubling recent development for those who oversee Facebook pages: “community” pages Don’t link only to content on your station’s page from Facebook. What else would your page’s fans/likers be interested in? Your page will be seen as more hospitable if it’s not an endless hype machine for one Web site. Ask open questions. Generate a discussion. Your community wants to help and talk to you.
  6. 6. Facebook
  7. 7. Miscellaneous <ul><li>Does your site use Google Analytics? Be sure to “campaign tag” any links you have from social media sites. Learn more about this by searching for “URL builder” on Google. It’s the top link. </li></ul><ul><li>Use URL shorteners to help track clicks. (PBS uses </li></ul><ul><li>PBS’s Social Media Policy for Employees is in the works </li></ul><ul><li>Watch for location-aware services like Foursquare and Gowalla. Big, big implications (and opportunities) for both local stations and producers. </li></ul>
  8. 8. What We’re Watching (and you should be, too): Location Aware Services Like Foursquare, Gowalla and Brightkite) <ul><li>Putting aside the major privacy concerns, there could be some promising local station opportunities with these services. </li></ul><ul><li>These services have very limited use now. But that will change when…. </li></ul><ul><li>… Facebook or Twitter launch location-aware “check-in” capabilities allowing users to share their locations in status updates. (Facebook may launch this functionality as soon as this week.) </li></ul>
  9. 9. Twitter <ul><li>We’re big fans of CoTweet to manage Twitter messaging. (You can use it to schedule tweets, manage incoming @ messages, assign people to respond to specific tweets and more. It’s free.) </li></ul><ul><li>An extremely handy site for all things Twitter: We especially recommend “essential Twitter tools for the PR professional.” </li></ul><ul><li>Perhaps obvious, but check for specific keywords, to monitor conversations on topics you care about. </li></ul>
  10. 10. Station Recommendations/Questions <ul><li>Steal our stuff -- let PBS do the heavy lifting – watch (subscribe to) PBS’s YouTube, Twitter and Facebook pages – steal our language and posts and put them on your own pages </li></ul><ul><li>Take the temperature – watch the PBS Facebook page to see reactions to various posts. See a post with 400 “likes” and 200 comments? That’s worth checking out. </li></ul>
  11. 11. Let me ( [email_address] ) know when you have something you want to promote locally via PBS’s Facebook page. Monitor, monitor, monitor – watch what people are talking about & sharing, both on Twitter and Facebook Would you be interested in a Facebook group oriented toward marketing & communications – exclusively for PBS & local stations? Let us know – and we’ll add you to the list when it launches.
  12. 12. PBS Resources <ul><li>Use PBS Engage’s tools/best practices guides (contact Amy Baroch ( [email_address] ) for more information. </li></ul><ul><li>PBS Webinars for stations and producers </li></ul><ul><li>Check out the PBS Interactive Booth </li></ul>
  13. 13. Questions? Contact Kevin Dando / [email_address]
  14. 14. PBS : No Country for Old Community Media Presented by David J. Neff @daveiam [email_address]
  15. 16. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
  16. 18. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
  17. 21. 2010 = Time to Get Advanced <ul><li>MONITOR </li></ul><ul><li>RUN BOLD CAMPAIGNS </li></ul><ul><li>FUNDRAISE </li></ul>
  18. 26. <ul><li>Google Analytics,,,,,,,, Google Blog Alerts Beta, Facebook Searches, </li></ul>
  20. 43. Time to Get Advanced <ul><li>MONITOR </li></ul><ul><li>RUN BOLD CAMPAIGNS </li></ul><ul><li>FUNDRAISE </li></ul>
  21. 45. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>