LIVE Badassery: Social Media Video

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This is the Austin Social Media Club presentation by David J. Neff and Aaron Bramley of Ridgewood: Ingenious
Communications Strategies (a 23-year old PR and Digital Solutions agency with a brand new office in Austin). In it they discuss the ins and outs of creating video for the Social Web. Learn how to plan, shoot, and edit a video for the Social Web. The two will teach these concepts while actually making a video for the Austin Social Media Club LIVE, before your very eyes.

Will they succeed? Will they #FAIL in front of a live audience? Watch the final video done in an hour below:

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  • The truth coming soon
  • The truth coming soon
  • Pew Internet Study
  • LIVE Badassery: Social Media Video

    1. 1. LIVE Badassery : Social Media Video Presented by Aaron Bramley and David J. Neff @aaronmsb and @daveiam [email_address] and [email_address] ridgewoodpr.com Twitter Hashtag : #asmc
    2. 3. Trying to understand online video today is like taking a Polaroid photo of a moving train—it’s a blur. Every day we uncover a new behavior or figure out a cost issue.” - Vivi Zigler, President, NBC Universal (Streaming Media, 4/09)
    3. 4. <ul><li>By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News) </li></ul>
    4. 23. <ul><li>SOUND </li></ul>
    5. 24. <ul><li>By Wednesday afternoon, the video had been viewed more than a million times on YouTube. References to it were in five of the 12 results on the first page of Google search for “Dominos,” and discussions about Domino’s had spread throughout Twitter . </li></ul><ul><li>“ We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.” </li></ul>
    6. 26. <ul><li>+ = </li></ul>
    7. 28. Q&A Contact: [email_address] and [email_address] @daveiam and @aaronmsb Presentation at www.ridgewoodpr.com/new.htm

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