Confessions Of A Social Media Campaigner

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In this session, panelists from difference nonprofits will share their insider secrets about what they’ve learned in executing some of the most successful social media campaigns. They’ll also share with you their deepest confessions about what has NOT worked and why. You’ve heard why you should use social media and you’ve seen what people have done. Now find out what it really takes and learn from their experiences.
Takeaways:

1. How much time and resources a social media campaign *really* takes
2. How to *really* get buy in from the top
3. What makes people *really* participate

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  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • The nonprofits get 93.5 percent of each donation made through the Causes app. So, for a $5.oo donation, that’s $4.67. Which is actually very standard. Donating to a nonprofit on a credit card through any channel requires about a 3-5% processing fee. Consider this though, Causes/Justgive/Networkforgood all take care of the tax receipt. So, if you send a check for $5.00 to an organization directly, you pay another 41 cents for your stamp, and they pay 41 cents for a stamp to send you a letter back. Turns out to be a higher percentage taken that way. At least on a $5.00 donation.
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Its trackable and results orientated
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Confessions Of A Social Media Campaigner

    1. 1. Confessions of a Social Media Campaigner by David J. Neff @daveiam
    2. 2. Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.
    3. 3. Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.
    4. 4. SharingHope.TV - Benefits -Helps our constituents share their story (no bus needed) - Helps move the mission by sharing stories from real people -Helps showcase our events and how they work -Every video has the option to donate (Fundraising)
    5. 5. Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.
    6. 6. Google Analytics, Summize.com, Compete.com, Tweetscan.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com
    7. 7. MAKE PEOPLE THINK YOU ARE CHEATING
    8. 8. TXT Your Session Evaluation! TXT ntc152 to 69866 Or complete online at http://nten.org/ntc-eval or on a paper evaluation available in the session room. Each completed session evaluation enters you to win a FREE 2010 NTC Registration!
    9. 9. Q&A download: www.drop.io/ntenconfessions contact: @daveiam dneff22@gmail.com

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