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Pinterest for Business

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Pinterest for business
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Pinterest for Business

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Pinterest for Business, tips on how to use this ever growing social media phenomena for your business success. Lessons on how to 'pin', what to pin, and best practices for your company.

Pinterest for Business, tips on how to use this ever growing social media phenomena for your business success. Lessons on how to 'pin', what to pin, and best practices for your company.

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Pinterest for Business

  1. 1. What is the interest in Pinterest?
  2. 2. Pinterestis a pinboard-style social photo sharing network Discover photos you love or are inspired by Organize them into thematic pinboard Share them easily with your friends
  3. 3. Pinterest isn’t really about crafts – it’s about aspirations.
  4. 4. So what’s the big deal?
  5. 5. Pinterest hit 10 million U.S. monthly unique visitors, faster than any independent site in history Daily users have increased by more than 145% since 10.4 million registered users the start of 2012 9 million monthly Facebook connected users And it’s the 3rd most popular social network in the United States
  6. 6. In October 2011 the website of Time, Inc’s Real Simple Magazine got more traffic from Pinterestthan Facebook
  7. 7. Most American’s spend more time on Pinterest than Facebook -mashable.com
  8. 8. Ladies Love Pinning 80% women 20% men
  9. 9. Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined.
  10. 10. Beginning last summer, Pinterest became the top social referrerfor marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined.
  11. 11. so let’s get started
  12. 12. So you’ve set up your profile. Now what?
  13. 13. How to pin things
  14. 14. pinning tips for brands
  15. 15. Top 10 Categories on Pinterest 1. Home (17.2%) 2. Arts and Crafts (12.4%) 3. Style/Fashion (11.7%) 4. Food (10.5%) 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%)
  16. 16. Can’t pin from Facebookor flash sites
  17. 17. You can pin videos from YouTube and now Vimeo
  18. 18. Don’t be selfish - pin images from various sources – not just your site, that’s boring Use keywords in descriptions to improve discovery of your pins Be nice Credit your sources (link back when applicable) Create boards that reflect brands essence, design, inspiration for products and services or company culture
  19. 19. Generating Traffic Comes down to traditional SEO and link building Link to your Pinterest profile from places like Facebook, Twitter, your primary website, associated blogs and any guest articles you write and publish on the web. Re-pin, favorite and comment other users pins Use keywords to make your pins easy to find Run a Pinterest contest
  20. 20. Best times to post: Between 2pm - 4pm and 8pm – 1am
  21. 21. Pinning text Short answer – not really Alternatives are: Snapito – a service that allows you to pin a screenshot of a website (snapito.com) Pin A Quote – grab text from off a website and Pin A Quote will transform it into an attractive graphic for you to pin. Text should be very short. (pinaquote.com)
  22. 22. Copyright Short answer – no one should be pinning your images without proper permission Reality – people will still do it Pros : most will provide linkback’s to your website or Flickr account (where they obtained the photo) which will drive traffic to you Cons: there is the possibility someone could repin from a google image search or repin one of you images and delete the link Proper Pinterestetiquetsays to always provide linkbacks and credit your sources Photographers can monitor whether their images have been "pinned" by adding their domain name to the following address: http://pinterest.com/source/YOUR_DOMAIN_NAME.COM/. They can also add the following line of code to their site to prevent people from repinning their images: < meta name="pinterest" content="nopin" />. Another option – include a watermark on your photos and let people pin them – that way they will always carry your name/brand
  23. 23. Thanks! @anniecolella acolella@GoNewport.com

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