Social Media Fundraising In Online Networks Community

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This is my presentation covering Fundraising in Online Social Networks. Everything from the rise of Facebook Causes to the death of Second Life are covered in this presentation.

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  • Social Media Fundraising In Online Networks Community

    1. 1. Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email_address]
    2. 3. <ul><li>Fundraising Online is in bite sized chunks. </li></ul><ul><li>Obama: Three million donors made a total of 6.5 million donations online. </li></ul><ul><li>Of those 6.5 million donations, six million were in increments of 100 dollars or less. </li></ul><ul><li>The average online donation was 80 dollars. </li></ul>
    3. 4. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    4. 5. <ul><li>If there is a Online Social Network you should be in it. Own your spaces. </li></ul><ul><li>Your audience of donors already is. </li></ul><ul><li>Facebook has 350 million + users. </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week </li></ul>
    5. 6. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    6. 10. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    7. 12. ACS Island in Second Life <ul><li>ACS Second Life HQ Office </li></ul><ul><ul><ul><ul><li>Never closes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cancer Information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Virtual Meetings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Memorial Messages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fundraising Events </li></ul></ul></ul></ul>
    8. 13. Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000
    9. 14. <ul><li>Virtual-world fund raising events </li></ul><ul><ul><ul><ul><ul><li>Auction Virtual Items </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Virtual Garage Sale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Musical Performance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Clothing Fair </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Jail & Bail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Movie Night </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Theme Party </li></ul></ul></ul></ul></ul>Relay For Life of Second Life
    10. 15. events.cancer.org/SecondLife Real world fund raising on Convio
    11. 16. <ul><li>Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track. </li></ul><ul><li>Avatars donate Linden dollars. </li></ul><ul><li>Funds are raised at the event by: </li></ul><ul><ul><li>Relay virtual items </li></ul></ul><ul><ul><li>Official donation kiosks </li></ul></ul><ul><ul><li>Luminarias </li></ul></ul>2009 RFLofSL : July 18-19
    12. 19. FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER
    13. 23. Roll Footage
    14. 24. <ul><li>BE EVERYWHERE PHOTO </li></ul>
    15. 46. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    16. 47. <ul><li>Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com </li></ul>
    17. 52. Q&A Contact: [email_address] and @daveiam Prez Location: My Blog = 501derful.org

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