WELCOME TO THE FUTURE : THE RISE OF INTERNATIONAL        SOCIAL MEDIA    Although author/columnist Malcom Gladwell discred...
pocket-changing Japan www.helpattack.com
DAVID J. NEFF•   For over 10 years David has done things that    have never been done before at nonprofits. This    include...
#thefutureofnpos@randalc@daveiam
ROBERT QUIGLEY•   Robert Quigley is the social media editor for the    Austin American-Statesman. He is the newspapers    ...
A BILLION REPORTERSThe media revolution, and how the MEDIA is taking part
“Are people who                              log on to their                             Facebook page                    ...
WHAT IF THEY TWEETED?Nazi resistance group The White Rose relied on fliers.      Would Twitter have been more effective?
TAHRIR SQUARE        ‘It caused it!’ and ‘It’s not that simple’Both sides oversimplify the influence of social media
AL JAZEERA•   Live blog, Flickr, Twitter, YouTube, Facebook and audio reports•   Skype calls + Call Recorder + Audioboo + ...
U.S. MEDIA CURATING    From the New York Times
NPR’S ANDYCARVINThe personal news wire
TOLLY MOSELEY•   Tolly is a senior publicist and strategist for PR By the    Book, a literary media relations firm based in...
Social Media and Books     The International Bridge
Books Without BordersIn the days of old (i.e., the 20th Century) book publicists wanted todo one thing: Land stories that ...
Haven Books is a Hong Kong-based publisher of lifestyle, fiction, and young adult fiction                     titles. We lov...
Book blogger tours: Rather than identifying local media markets,we’re now identifying “tribes” of reader interest.Social m...
This book publicity model necessitates a new type of publisher.Today, publishers are tied to distributors, who are tied to...
This presents us with questions of book economics, book access, and                      the international market:        ...
KATE SCHNEPEL  Wildlife SOS India@wildlifesos   @KateSchnepel
ELEPHANTS  -veterinary care for working elephants-providing sanctuary for retired elephants
LEOPARDS-providing sanctuary for displaced leopards-  -educating to protect those still in wild-
RESCUE HOTLINE  -24 hour support in Delhi-
ANTI-POACHING     -network of informants across country--undercover busts in conjunction with government-
DANCING BEARS   -ending a cruel tradition- -helping humans and animals-
DANCING BEARS•   tradition dating back 400 years•   Wildlife SOS started dancing bear work in 1995•   first bear rescued on...
THE KALANDAR PEOPLE•   dancing bears was livelihood for    generations, albeit a poor one•   set them up in new vocations•...
WILDLIFE SOS USA•   formed a few years ago•   all-volunteer board•   focus on fundraising, PR, online    strategy, marketing
•   nobody in development or                 communications role             •   super busy!WEAKNESSES   •   no real membe...
MEET KARTICK!           -crazy and passionate--great storyteller with a HUGE personality-
THE PLAN•   tell their amazing stories•   use Kartick’s voice as brand of organization•   revamp website•   utilize facebo...
SPECIAL CONSIDERATIONS•   Culturally diverse audience    •   different sensitivity levels to violence and gore    •   Indi...
TWITTER - @WILDLIFESOS•   Yay!    •   SMS updating / ease of use    •   easy to show personality    •   great for breaking...
FACEBOOK                    FACEBOOK.COM/WILDLIFESOSINDIA•   four admins, two in India,    two in states•   less easy for ...
FACEBOOK DEMOS
•   engaged followers             •   email list growing SUCCESSES   •   grants received             •   TEDIndia, Shorty ...
HOW TO ENGAGE PEOPLE•   breaking news•   insider info... let them in    on something “secret”•   first-person experiences
BREAKING NEWS       -Cobras at the Commonwealth Games-              -all over the news... CNN--plastered our social media ...
INSIDER INFO    -on the trail of a man-eating tiger--undercover operations to bust poachers-
FIRST-PERSON EXPERIENCES  USA Board members in India in December 2009       for rescue of VERY last dancing bear
WHAT’S NEXT•   get more Wildlife SOS    employees to participate in    conversations online•   celebrity engagement•   str...
WELCOME TO THE FUTURE : THE RISE OF INTERNATIONAL        SOCIAL MEDIA                      Q&A?#smworldwide @daveiam @toll...
Welcome to the Future : The Rise of International Social Media
Welcome to the Future : The Rise of International Social Media
Welcome to the Future : The Rise of International Social Media
Welcome to the Future : The Rise of International Social Media
Welcome to the Future : The Rise of International Social Media
Welcome to the Future : The Rise of International Social Media
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Welcome to the Future : The Rise of International Social Media

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Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how it's being used internationally. A SXSW prezo.

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Welcome to the Future : The Rise of International Social Media

  1. WELCOME TO THE FUTURE : THE RISE OF INTERNATIONAL SOCIAL MEDIA Although author/columnist Malcom Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, this panel disagrees. Come find out how the future of social media is being played out across our global landscape. From publishing, to #egypt to non governmental orgs this panel of experts has an amazing grasp on what the future of social media looks like as well as how its being used internationally.#smworldwide @daveiam @tollym @robquig @KateSchnepel
  2. pocket-changing Japan www.helpattack.com
  3. DAVID J. NEFF• For over 10 years David has done things that have never been done before at nonprofits. This includes launching the American Cancer Societys first software program , building the first ever user generated Web Site for those affected by cancer, and starting their Social Media, Online Giving and Film departments. David was named one of the "Top 20 Social Media People in the State of Texas" by the Austin American Statesman in 2009. The American Marketing Association awarded him the "Non Profit Social Media Marketer of the Year" in 2009. And was a Dewey Winburne SXSW Community award nominee in 2010.
  4. #thefutureofnpos@randalc@daveiam
  5. ROBERT QUIGLEY• Robert Quigley is the social media editor for the Austin American-Statesman. He is the newspapers chief community engagement strategist, and he has been the voice behind the @statesman Twitter account since June 2008. In 2010, the Statesman won a first-place Texas APME award for breaking news coverage of the Fort Hood shootings, and the judges singled out his use of social media to cover the story.• @robquig on Twitter
  6. A BILLION REPORTERSThe media revolution, and how the MEDIA is taking part
  7. “Are people who log on to their Facebook page really the best hope for us all?” MALCOLM GLADWELLFrom Small Change: Why the revolution will not be tweeted New Yorker, October 4, 2010
  8. WHAT IF THEY TWEETED?Nazi resistance group The White Rose relied on fliers. Would Twitter have been more effective?
  9. TAHRIR SQUARE ‘It caused it!’ and ‘It’s not that simple’Both sides oversimplify the influence of social media
  10. AL JAZEERA• Live blog, Flickr, Twitter, YouTube, Facebook and audio reports• Skype calls + Call Recorder + Audioboo + Scribble Live• Reached out to established bloggers• Verification by finding people ahead of time• Citizens given options for submissions• What works for Al Jazeera, works in Austin, Texas
  11. U.S. MEDIA CURATING From the New York Times
  12. NPR’S ANDYCARVINThe personal news wire
  13. TOLLY MOSELEY• Tolly is a senior publicist and strategist for PR By the Book, a literary media relations firm based in Austin, Texas.  Tolly has worked with a variety of book publishers across genres, including Penguin, Tor/Forge, St. Martins Press, and more, and has placed her authors on dozens of major media outlets: CNN Primetime, CNN American Morning, NPR, in The New York Times, The Wall Street Journal, Associated Press,Wired,TheHuffingtonPost.com, and more.• @TollyM ON TWITTER
  14. Social Media and Books The International Bridge
  15. Books Without BordersIn the days of old (i.e., the 20th Century) book publicists wanted todo one thing: Land stories that would push readers intobookstores.Now, we want to take them to Amazon, to NetGalley, to theauthor’s website, etc.Which is usually no problem -- until we get an international book.Enter Haven Books, a Hong Kong publisher who came to mycompany, PR By the Book.
  16. Haven Books is a Hong Kong-based publisher of lifestyle, fiction, and young adult fiction titles. We loved them, but would American media? PROBLEM: Translating English-language, Hong Kong-cultural reading material for U.S. reading audiences.SOLUTION: Turn book bloggers into our “translators.” Social media users became our partners in contextualizing Asian content for non-Asian readers.
  17. Book blogger tours: Rather than identifying local media markets,we’re now identifying “tribes” of reader interest.Social media users act as our tribe leaders. Examples: Food,travel, family/parenting.As book publicists, we’re now trying to add more internationalbloggers and social media users to our blog tours. It extends ourclients media (and hopefully sales) opportunities beyond the U.S.if we can harness English-language bloggers in differentcountries.
  18. This book publicity model necessitates a new type of publisher.Today, publishers are tied to distributors, who are tied to bookstores. It’s an industry run on paper.Now that our industry is going digital, publishers are responding in kind: Enter The Domino Project. Highly vetted, high-quality books, available to readers all over the globe.
  19. This presents us with questions of book economics, book access, and the international market: 1. If digital books are substantially cheaper, will traditional publishers survive? 2. Do we still need traditional publishers? 3. Who will be our global “tribe leaders” in the future? 4. How can we get more books, more quickly, to countries and readers who need them?
  20. KATE SCHNEPEL Wildlife SOS India@wildlifesos @KateSchnepel
  21. ELEPHANTS -veterinary care for working elephants-providing sanctuary for retired elephants
  22. LEOPARDS-providing sanctuary for displaced leopards- -educating to protect those still in wild-
  23. RESCUE HOTLINE -24 hour support in Delhi-
  24. ANTI-POACHING -network of informants across country--undercover busts in conjunction with government-
  25. DANCING BEARS -ending a cruel tradition- -helping humans and animals-
  26. DANCING BEARS• tradition dating back 400 years• Wildlife SOS started dancing bear work in 1995• first bear rescued on Christmas Day, 2002.• 500+ bears in 3 sanctuaries• holistic approach that helps humans, too
  27. THE KALANDAR PEOPLE• dancing bears was livelihood for generations, albeit a poor one• set them up in new vocations• educate children• empower women• sustainable change
  28. WILDLIFE SOS USA• formed a few years ago• all-volunteer board• focus on fundraising, PR, online strategy, marketing
  29. • nobody in development or communications role • super busy!WEAKNESSES • no real membership support. Dependent on grants... uncertain future • amazing work! • incredible stories (though theySTRENGTHS didn’t know just HOW incredible to outside audience) • a charismatic co-founder...
  30. MEET KARTICK! -crazy and passionate--great storyteller with a HUGE personality-
  31. THE PLAN• tell their amazing stories• use Kartick’s voice as brand of organization• revamp website• utilize facebook and twitter• grow email base• all to help increase awareness and donations
  32. SPECIAL CONSIDERATIONS• Culturally diverse audience • different sensitivity levels to violence and gore • Indian people tend to speak more formally in business writing, even website stories• importance of giving proper credit to all participating agencies• sensitive information • undercover ops need extra sensitivity to avoid tipping off bad guys... but these stories (presented in real time) are the MOST compelling
  33. TWITTER - @WILDLIFESOS• Yay! • SMS updating / ease of use • easy to show personality • great for breaking news• Boo! • “waste of time” hurdle to clear • keeping up the conversation • sensitive information
  34. FACEBOOK FACEBOOK.COM/WILDLIFESOSINDIA• four admins, two in India, two in states• less easy for Kartick to post on the fly• slower engagement by the India team (but getting better)• transparency questions - USA team vs. India team
  35. FACEBOOK DEMOS
  36. • engaged followers • email list growing SUCCESSES • grants received • TEDIndia, Shorty Awards, celebrity support • interest from Kartick ebbs and flowsCHALLENGES • encouraging followers to support the work • refining our voice
  37. HOW TO ENGAGE PEOPLE• breaking news• insider info... let them in on something “secret”• first-person experiences
  38. BREAKING NEWS -Cobras at the Commonwealth Games- -all over the news... CNN--plastered our social media sites with pics and stories-
  39. INSIDER INFO -on the trail of a man-eating tiger--undercover operations to bust poachers-
  40. FIRST-PERSON EXPERIENCES USA Board members in India in December 2009 for rescue of VERY last dancing bear
  41. WHAT’S NEXT• get more Wildlife SOS employees to participate in conversations online• celebrity engagement• strongly encourage visitors to our sanctuaries to tell their own stories...giving them tools• keep learning
  42. WELCOME TO THE FUTURE : THE RISE OF INTERNATIONAL SOCIAL MEDIA Q&A?#smworldwide @daveiam @tollym @robquig @KateSchnepel

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