Seeking assignments in Business Development/Retail Sales/Brand Management/Trade marketing with a growth oriented organization of repute.

1. SANTANU BHATTACHARJEE
11/50 Nagendra Nath Road Kolkata-700028
Email: (sanbha2@gmail.com)
Phone :( 9748021138)
Job Objective
Seeking assignments in Business Development/Retail Sales/Brand Management/Trade
marketing with a growth oriented organization of repute.
________________________________________________________________________
Channel Sales
Currently handling top retail and ws outlets in East.
Previously Handling a Network of Distributors in Kolkata City, Howrah, Hooghly & North & South 24 parganas
Category Management
Currently handling 4 categories in GSK foods, OHC and OTC portfolios.
Previously handled 8 Categories in the ITC PCP & 2 in non PCP.
Professional Profile
 A Marketing professional with rich experience in Retail Operations, Customer Service & Team Management
 Currently working with GlaxoSmithKline (East) as an Customer Marketing Executive.
 Experience in organizing various promotional activities/events and escalating business, profitability and
market coverage. Resourceful at managing stock turn around as per retail standards.
 Proficient at providing value added customer service by resolving customer issues & ensuring their
satisfaction with the product and the service norms.
 An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
ACADEMIC QUALIFICATION C.B.S.E. 12TH
EXAM
2004 NORTH POINT SENIOR SECONDARY BOARDING SCHOOL.
ACADEMIC QUALIFICATION Bachelor of COMMERCE
2007 SETH ANANDRAM JAIPURIA COLLEGE (CALCUTTA UNIVERSITY)
MBA in marketing distance learning in marketing from EITM(2015-16)
WORK EXPERIENCE:
– GlaxoSmithKline Consumer Health Care.
 Duration JULY 2016 till date.
 Designation Customer Marketing Executive(Foods, OHC and OTC)
 Place of Posting Based out of Kolkata(Eastern Region)
Area of Expertise:
1. Launch Planning
 Distributor Wise launch plan shared for all new product launches
2. Posm Planning & Implementation
 POSM allocation:-
 Making of POSM :-

3. Channel Activation (Loyalty)
 Samrat :- WS
4. Cover Guide Preparation
Presentation containing details of all activities/priorities of the month
 Consumer Promos

2.  New launches
 Key Priorities
 Visibility elements
 TM schemes
 Incentive details
5. Other responsibility
 Planning & Execution of Weekly Drive.
 Activation related to Foods, OHC,OTC products
 Procurements of gifts and vendor management.
 Managing event.
 Managing budget
 Raising PO.
 Sell out activity planning & execution.
ITC LIMITED
 Duration JULY 2007 till 2016( 9 years)
 Designation Area Executive (Personal Care, Trade Loyalty)
 Place of Posting Based in Kolkata
Area of Expertise:
Area Executive -FOODS
July 2007- September 2008
Was Responsible for Launching ITC Foods and accessing the Sales & Distribution of foods in
Kolkata central.
 Handled a portfolio of 6 Category brand groups with a monthly turnover of Rs 25lac
Area Executive - Personal Care Products
Oct 2008 – Dec’ 2011
 Responsible for driving sales & distribution for ITC PCP Products at north 24 pgs handling
netwrk of 5 WDS with TO of 8 lacs.
 Responsible for setting up distribution network during product launches. Handling 4 WDs
at north kolkata for PCP business TO of 16 lacs..
 Instrumental in devising trade loyalty program & consumer activation initiatives which
resulted in
Brand awareness and Consumer brand interaction.
 Handling a portfolio of 6 Categories and 142 skus for PCP and agarbatti with monthly TO
of 24lacs.
 Responsible for supply chain & redistribution logistics & stock control for ITC PCP.
Area Executive-Trade Loyalty and Sales
Jan 2012 – July 2016
 Plan and execute sell out initiatives in coordination with asst manager HO , asst manager branch and
AM branch.
 Outlet level distribution and sales for top 3800 outlets retail and 490 swd outlets with coordination with
WD DSS and visibility support with coordination with merchandisers team.
 Branch ownership of all programs in retail and swd channel and keeping complete track of outlet wise
business sales and trend on monthly basis. Contribute continuous n need based refinement of all
program with coordination with asst manager and implementation at branch level.
 Identifying the potential outlet suitable for current and future growth in the branch.
 Ownership of branch performance parameters, analysis and contribute to the action areas.
 Execution of visibility and merchandising guidelines in GT (grocery, chemist & cosmetics) develop
visibility coordinate with local vendors.
 Facilitate deliver of targeted training for sales team and merchandising team in GT in coordination with
AEs and AMs.
 Managing monthly budget of 20 lacs at branch level.

3.  Secure key sales information from field sales and present business analysis and development through
planning reviews to asst manager on monthly basis.
 Contribute in coordinating customer contract events and consumer activation and ensure qualitative
execution.
 Analysis of data to gauge effectiveness of key activities and promos through a pre agreed control panel
and use the analysis to the tune of future activities.
 New products launch planning for target number, norms, outlets/Trade meet and execution plan which
lead to successful execution.
Geography: Kolkata, 24 pgs north & south, Howrah and Hoogly
Turnover: 3 crs for PCP monthly.
INFORMATION TECHNOLOGY
ITC Ltd. & GSK
 Have been working in SAP and Sify FORUM environment at ITC- and COGNOS & Forum at GSK.
–
Current CTC: 8 lacs fixed 3.24 lacs variable.
Expected CTC: 13 lacs
Notice period: 1 month
INTERESTS
 I have a keen interest in Painting and Traveling.
 Have played Cricket in School team.
PERSONAL DETAILS
 Date of Birth : 16th
of October 1985.
 Age : 32 years.
 Sex : Male.
 Nationality : Indian.
 Marital Status : Married.
 Languages Known: English, Hindi and Bengali.
Santanu Bhattacharjee