1. CURRICULUM VITAE
# Flat no. 001, ground floor, tower-6, Phone: 09640020777
Parsavnath green ville , sector-48 E-mail: rohit1169@yahoo.co.uk
Sohna road ,Gurgaon (Haryana) rohit1169@rediffmail.com
ROHIT JAIN Date of Birth: 09-12-1975
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MANAGEMENT PROFESSIONAL
Management qualified professional having around 16.9 years of experience in L’Oreal India
Ltd 3.7 yrs as Sales Manager and 2.3 yrs as ASM, Reliance Retail Ltd: 2.4 Yrs as Senior
Manager (processed food category), PepsiCo India Holdings Pvt. Ltd ( Frito-lay division)
1.5 yrs as ASM, Mother Dairy India Ltd.(1.10 yrs)as ASM and Nestle India Ltd: (5.2 yrs) as
Sales officer and visible achievements in channel management. Highly organized and detail
oriented self starter with good track record in terms of :
Channel Management :
Identifying & networking with financially strong and reliable Distributors, resulting in deeper
market penetration. Evaluating performance & monitoring distributor sales and marketing
activities.
Monitoring dealer sales and marketing activities; implementing effective strategies to
maximize sales, gaining market share and accomplishment of targets
Driving sales initiatives to achieve business goals & managing the sales team to achieve
them.
Key Account Management :
Initiating and developing relationships with key decision makers in target organizations for
business development.
Identifying prospective clients from various sectors, generating business from the existing,
thereby achieving business targets.
Evolving market segmentation & penetration strategies to achieve targets.
Strategic Planning :
Establishing corporate goals, short term and long term budgets and developing business
plans for the achievement of these goals.
Business planning and analysis for assessment of revenue potential in business
opportunities.
PROFESSIONAL EXPERIENCE
Currently Working with L’Oreal India Ltd (CPD Division) Sales Manager (Brands: L’Oreal
Garnier & Maybelline )
Area : Punjab, Rajasthan, Haryana, Himachal & J&K
(Handling a team of 5 ASM and 25 Business Development Executives)
(Sept 2013 onwards)
Avg. turnover: 200 crore per annum
Worked with L’Oreal India Ltd (CPD Division) as Sales Manager (Brands: L’Oreal &
Garnier
Area : Bihar, Orissa and Jharkhand
(Handled a team of 3 ASM and 20 Business Development Executives)
(April 2013 to Aug 13 )
Avg. turnover: 90 crore per annum
Worked with L’Oreal India Ltd (CPD Division) as Sales Manager (Brands: L’Oreal &
Garnier)
(July 2011 to march 2013)
Area: AP
2. (Handled a team of 2 ASM and 15 Business Development Executives)
Avg. turnover: 60 crore per annum
Responsibility (Sales Manager in L’Oreal India Ltd)
• Designing and implementing sales strategies
• Sales planning and forecasting
• Gaining brand level mkt share
• Monitor and control Sales productivity
• Handle all the channels : Traditional trade, Modern Trade and super stockiest
• Ensuring numeric and weighted distribution
• Team management and development
• Allocation and control of the sales budget
• New product launching
• Market Analysis
• Outdoor marketing
• Monitoring and review Brands’ performance
• Planning and organizing sales promotion activities
• Maintain Visible Distribution
• Competitor data analysis and timely action against competitor activities
• Ensure effective supply chain process
Worked with L’Oreal India Ltd (CPD Division) as Area Sales Manager (Brands: L’Oreal &
Garnier)
Area: PUNJAB & J&K
(Handled a team of 8 Business Development Executives)
(March 2009 to June 2011)
Avg. turnover: 60 crore per annum
Achievements
• Given 16 % secondary growth Punjab, Haryana Rajasthan, HP and J&K in
2014,which is 2.5X of mkt growth
• Hair Care Mkt share increase from 9.3 to 10.2 % in Punjab, Haryana Rajasthan, HP
and J&K in 2014
• Initiated and successfully implemented GTM project- signature split in 1 million
towns
• Initiated and implemented distribution big bets and conditional schemes
successfully
• Hair Care Mkt share increase from 8.5 to 8.7% in Jharkhand, Orissa and Bihar in
2013
• Given 24% secondary growth in Jharkhand, Orissa and Bihar in 2013
• Given 20% secondary growth in AP 2013
• Personal care mkt share increase from 6% to 6.8% in exit q1 2013
• Given 28% secondary growth in AP in 2012
• Shampoo mkt share increase from 11% to 15%
• Hair color mkt share increase from 50% to 54%
• Given 35% growth in MT and standalone in 2012
• Given 20% secondary growth in AP in 2011
• Given 35% growth in modern trade in 2011
• Hair color mkt share increased from 45% to 50% in 2011 in AP
• Given 25% secondary growth in Punjab and j&k in 2011
• Given 35% secondary growth in Punjab and J&K in 2010
3. • Given 42% Secondary Growth in Punjab & J&K in 2009
• Increase the Fructis shampoo Market Share from 5.5% to 6.5 % in Punjab
• Increase the Skin care Market share from 6% to 6.8%
• Given 120% growth in modern trade and increased the personal care market share
from 4% to 4.8% in modern trade.
Worked with Reliance Retail Ltd as Senior Manager for processed food category (ready
to eat, ready to cook, snacks, chocolate, confectionary and beverages)
Area: PUNJAB
(Oct 2006 to Feb 2009)
PepsiCo India Holdings Pvt. Ltd (Frito-lay division): Worked as ASM
Area: PUNJAB & J&K
(Handled a team of 7 sales officer and 1 sales promotion officer)
(June 2005 to Oct. 2006)
Avg. turnover: 36 crore per annum
Company profile: Market leader in salty snacks with an annual turnover
1200 crores.
Achievements
• Had given highest 25 % Secondary growth in north India in 2006
• Successfully handled the upcoming modern trade business and develop the separate modern
trade distribution network in 2006
• Successfully develop and implemented the lower town class penetration model in 2006
• Had given 30% Secondary growth in north India in 2005
• Market share increased from 60% to 75% in Punjab in 2005
Mother Dairy India ltd.: Worked as ASM handled Edible Oil, Dairy & Safal juices
division.
Area: J&K & PUNJAB – 2
(Handled a team of 5 TSI & 3 PSM)
(July. 2003 to June 2005)
Nestle India Ltd: Worked as Senior Sales officer
(June 2001 to July 2003)
Area: Punjab
Avg. turnover: 12 crore per annum
Based on my performance I was promoted from Sales Officer to Senior Sales Officer
with in 3 years
Nestle India Ltd: Worked as Sales Officer
(May 1998 - May 2001)
Area: Haryana, Delhi
Avg. turnover: 6 crore per annum
Company Profile: Avg. Turnover: 2500 Crores (World No.1 food company
Achievements
• Successfully handled the small market development project in GT belt in Punjab 2002
• Won various target oriented contests - Bar-One Contest, Gear up Contest and Reach for the
Stars Contest in 2000
• Reduce bad goods level from 1.5 % to .5% in GT belt Haryana in 2000
• Had given 17% secondary growth in Haryana 1999
• Had given highest 15% secondary growth in Delhi 1998
Professional Qualification
MBA from Asia Pacific Institute of Mgmt, New Delhi, 1998
Specialization: Major Sales and Marketing
Educational Qualifications
B.Com from Govt. College, Jind 1996 (K.U.K)
4. Senior Secondary from Happy Senior Secondary School, Jind, 1993
Secondary from Happy Senior Secondary School, Jind, 1991
Strengths: Decision making, Analytical skills, Initiative & Self-motivated.
Hobbies & Interest: Watching and Playing Cricket & Music.
Rohit Jain