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KEYNOTE WoW Moments! Advanced
Social Media Strategy
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld
Jeff Turnbow
FOUNDER
WINNINGLOCAL
And Social Media Strategy
Wake Up Your Social Media
Wow Moments Then and Now!
CREATE A WOW MOMENTS STRATEGY
Watching @1JeffTurnbow lead with @Wendys example of
great social media strategy @DigiMarCon
You gon' get that work
Red head with some pig tails
Better check the score, these meals sell
Now that's better, I'm so clever
My bars chilly better grab a sweater
You blocked my tweets can’t squash the beef
Now check my feed and yo' eyes swellin'
How you love that? These straight facts
Tryna take the swag but we don’t want it back
Imma boss chick so they hate that
Boy, we tried your food, where the flavor at?
You number 1? That’s a joke
Why yo' ice cream machine always broke?
Why yo' drive through always slow?
Why yo' innovation just can’t grow?
It's queen Wendy, need I say mo'?
That Baconator go crazy, that spicy chicken go crazy
You can take a fry and dip it in the sauce, it still be so tasty
Them lil tweets don't phase me, McDonalds be so lazy
I know the reason you hatin' me 'cause I'm fast food's First Lady
It's queen Wendy up in this thang
Interview with
Billboard
Interscope Records
“ We Beefin “
Street Cred Rappers
Album Cover
Notorious BIG
Debut Album
#2 most popular rap album
on iTunes, edging out more
“seasoned” rappers, such
as Kendrick Lamar, Post
Malone, and Drake!
Dave Thomas Foundation
@1JeffTurnbow introduced me to @Wendys Beefin in media
strategy @DigiMarCon
3.6 million retweets
1 million likes
Katy Perry Video
Talkshows
The Most Retweeted Image In History
2021
125,000 followers
200 Million Views!
Just TikTok
WCVB Channel 5 Boston
3 Weeks Ago!!!
Goal?
Partners?
Content Capacity?
Influencers?
Assemble?
Workshops with Consultants?
Brand Goals?
How will you nurture?
If, Then?
Plan for Best, Prepare for Worst?
User Experience Design?
User Testing?
What are the goals?
Specific? Measurable? Attainable? Relevant? Timely?
WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal
WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal
WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal
WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal

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WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal

  • 1. KEYNOTE WoW Moments! Advanced Social Media Strategy LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld Jeff Turnbow FOUNDER WINNINGLOCAL
  • 2. And Social Media Strategy
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  • 9. Wake Up Your Social Media Wow Moments Then and Now! CREATE A WOW MOMENTS STRATEGY
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  • 12. Watching @1JeffTurnbow lead with @Wendys example of great social media strategy @DigiMarCon
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  • 16. You gon' get that work Red head with some pig tails Better check the score, these meals sell Now that's better, I'm so clever My bars chilly better grab a sweater You blocked my tweets can’t squash the beef Now check my feed and yo' eyes swellin' How you love that? These straight facts Tryna take the swag but we don’t want it back Imma boss chick so they hate that Boy, we tried your food, where the flavor at? You number 1? That’s a joke Why yo' ice cream machine always broke? Why yo' drive through always slow? Why yo' innovation just can’t grow? It's queen Wendy, need I say mo'? That Baconator go crazy, that spicy chicken go crazy You can take a fry and dip it in the sauce, it still be so tasty Them lil tweets don't phase me, McDonalds be so lazy I know the reason you hatin' me 'cause I'm fast food's First Lady It's queen Wendy up in this thang
  • 17. Interview with Billboard Interscope Records “ We Beefin “ Street Cred Rappers Album Cover Notorious BIG Debut Album #2 most popular rap album on iTunes, edging out more “seasoned” rappers, such as Kendrick Lamar, Post Malone, and Drake! Dave Thomas Foundation
  • 18. @1JeffTurnbow introduced me to @Wendys Beefin in media strategy @DigiMarCon
  • 19. 3.6 million retweets 1 million likes Katy Perry Video Talkshows
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  • 54. Goal? Partners? Content Capacity? Influencers? Assemble? Workshops with Consultants? Brand Goals? How will you nurture? If, Then? Plan for Best, Prepare for Worst? User Experience Design? User Testing? What are the goals? Specific? Measurable? Attainable? Relevant? Timely?